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15 Things You Should Do Before Launching A WordPress Site

By Piyali Sarkar WordPress 27 Views

Are you launching a WordPress website right now? Do you know the steps you need to follow to launch a WordPress website?

If your answer is YES, then great. But if your answer is NO, you’re in huge trouble mate.

Most of the people don’t have the knowledge & experience to pull off the complex task of website development.

As Dave Ramsey quoted,

“People are in such a hurry to launch their product or businesses that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan,”

Most of the people always rush the launch of the website before completing a pre-launch checklist.

Here’s a list of few reasons why pre-launch checklist for the website is mandatory:

  • To Ensure Reliability
  • To Protect Your Reputation
  • To Save On Rework Expenses
  • To Future-Proof The Website

According to a survey carried out by W3Techs, WordPress now powers almost 31% of the web. Taking the above scenario into consideration, today we’re going to provide you with a list of 15 things that you need to follow before launching a WordPress site.

So, let’s get the things moving.!

Things You Should Do Before Launching A WordPress Site

  1. Install A WordPress Backup Solution
  2. Protect Your WordPress Admin Area
  3. Check For 404 Errors
  4. Check If Your Hosting Plan Supports WordPress
  5. Setup An Email For Your WordPress Site
  6. Optimize The Permalinks For SEO
  7. Delete Dummy Content
  8. Test Your Coding’s W3C Compliance
  9. Get An SSL Certificate
  10. Check All Your Images & Videos
  11. Check For Mobile-Friendliness
  12. Check The Website Speed
  13. Install Google Analytics
  14. Review Cross-Browser Functionality
  15. Check Your Robots.txt File

1. Install A WordPress Backup Solution

This is one of the most important things that you should do before launching a WordPress website. Backups are like an insurance policy on your website which means if anything goes wrong on your site, then you can always recover it any time.

For that purpose, you can utilize any of the WordPress backup plugins such as BackupBuddy, UpdraftPlus, BackWPUp, etc. Always make sure that your backups are automatically scheduled and saved on cloud storage services like Dropbox, Amazon S3, or Google Drive.

2. Protect Your WordPress Admin Area

As you all know that, WordPress is the most popular Content Management System (CMS) in the world and it is being used by millions of people around the world. Therefore, hackers nowadays target WordPress websites on a regular basis.

So, as a website owner, you need to protect your WordPress admin area before launching the site into the live environment. Although there are many WordPress websites who hasn’t faced any security issues for a long time, it’s better to prepare for that in advance.

One of the best ways to protect your WordPress admin area is by installing a firewall. For that purpose, you can utilize the services of Sucuri Firewall which will prevent your sites from any outside threats and security attacks.

3. Check For 404 Errors

404 Error means Page Not Found. Now, on a brand new website, if any user found this kind of error, then it will be considered as a bad User-Experience (UX). To avoid this kind of issue, you should make sure that every page of your site is loading properly & there are no missing links.

If your website is already added to Google Webmasters Tool, then you can easily find out the 404 pages in your search crawl report. For a brand new website which is not added to the Google Webmaster or Search Console, you have to manually browse your site and verify that each of your web pages is working in a proper manner or not.

If you a have a lot of content on your website, then you should check the most important pages of your website such as home page, about us, registration, contact us, etc. and make sure that they’re working properly.

4. Check If Your Hosting Plan Supports WordPress

Choosing an appropriate hosting provider for your WordPress website is extremely vital to the success of your website launch. The reason behind that is, if the hosting provider is world-class, then it will ensure a higher uptime for your website. In addition to that, it will also help you to protect your website from any security issues.

Now, one of the most important things that you should keep in mind while selecting a hosting provider is that the hosting services should support WordPress. You should also make sure that the host is offering you the latest version of PHP & WordPress auto-installer.

5. Setup An Email For Your WordPress Site

Failing to send or receive an email from your WordPress website is one of the most common WordPress errors faced by millions of website owners across the globe. Over the years, we have seen many cases where some of your email notification may deliver, while the other may not be delivered. This kind of situation arises due to an email spoofing issue.

Therefore, it’s very important that you are of aware of setting up an email service for your WordPress site. For more information regarding this, you can follow this link

6. Optimize The Permalinks For SEO

A permalink is a static hyperlink to a particular web page or entry in a blog. By default, WordPress generates a permalink structure that contains the post name & which is also SEO-friendly in nature. Now, what happens in most cases is that the default permalink structure is not suitable for your WordPress website & so, you need to optimize it for the SEO purpose.permalinks

Changing the permalink structure after the launch of your WordPress website may not be the smartest move as far as the SEO is concerned. Instead of that, you need to set up your permalink well in advance by navigating to WP Admin Dashboard->Settings->Permalinks as shown in the screenshot above and selecting the option which suits you the most.

7. Delete Dummy Content0

Every WordPress installation comes with some dummy content such as ‘Hello World’ or ‘This is first page’ and ‘Sample page’ to boot. In addition to all these, the website also comprises of Loren Ipsum content for the design that has been integrated into your WordPress system.

Now, just imagine that on the launching day of your WordPress website, if you hit the Launch Button and a Just Another WordPress Website flashes on your screen. That would be an embarrassing moment for you without a pinch of doubt.

To avoid this kind of situation, you need to make sure that you delete all the dummy content from your WordPress website. Always remember one thing that search engine takes time to update. Therefore, any changes made by you on the website may not have an immediate impact.

Read also: Step-By-Step Guide On Creating Custom Setting Panel In WooCommerce

8. Test Your Coding’s W3C Compliance

Code quality is very important for overall website health and there are some standards in place for that (i.e. World Wide Web Cortisum or W3C) which dictates the requirements which you need to meet in order to have W3C compliance for your WordPress website.

For a quick code quality test for your WordPress website, you can use W3C’s HTML checker to see if your site matches the coding standards or not. If your site is good enough to match that standard, you don’t need to make any further changes to your coding, but if your coding doesn’t match the W3C standards, then you need to modify that before the website launch.

9. Get An SSL Certificate

SSL is an abbreviation for Secure Socket Layer. Nowadays, when security is the biggest threats for website owners around the globe, having an SSL certificate for your website is essential, especially if you’re running an e-commerce site.

There are many free online SSL checkers which allows you to know if your SSL certificate is wrong or anything is missing in your certificate. So, before launching your WordPress website in the live environment, always make sure that you buy an SSL certificate.

10. Check All Your Images & Videos

In a modern-day website, you will see a lot of images as well as the videos. The reason behind that is, it makes the website more interactive and user-friendly. However, images and videos take a lot of time to load and therefore, you need to make sure that all the images & videos on your site are loaded in a proper manner before the website goes live.

In addition to all these, you also need to optimize the images and videos of your WordPress website so that you can decrease the loading time & enhance the user experience. For that purpose, you can utilize the various WordPress Image Compression Plugins.

You should also play the videos on your website using different devices and browsers to make sure that they’re functioning in an appropriate manner.

11. Check For Mobile-Friendliness

According to the latest survey by Google, most of the internet users are coming from mobile devices such as smartphones & tablets compared to the desktop & laptops. Therefore, it becomes important for all the website owners to have a mobile-friendly website. It will allow you to widen your reach and gives you the opportunity to build a brand among the audience.

Now, in order to check whether your website is mobile-friendly, you can utilize Google’s Mobile-friendly Testing Tool where you just need to enter the URL of your website and it will tell you whether your site is mobile-friendly or not. Based on that analysis, you can make the changes to your website and solve any error before the website launch.

12. Check The Website Speed

Website speed matters the most in the digital era where it is one of the prime ranking factors. Therefore, before launching a WordPress website into the live environment, you need to make sure that you perform the speed test of your website by utilizing the various tools. This analysis will give you an idea of your website performance & which are the areas that need improvement.

You can utilize tools like Pingdom & Google PageSpeed Insights to know the speed of your WordPress website. One of the best ways to speed up your WordPress website is by installing a caching plugin W3 Total Cache or WP Super Cache. In addition to that, you can also utilize any of the CDN services to speed up your website.

13. Install Google Analytics

You can not improve your website without knowing how your readers are interacting with that. For that to happen, you need to utilize the Google Analytics tool as it allows you to know how your readers interact with the website.

It also gives plenty of great insights about the behavior of your readers such as from where they’re coming from, what they see on your site, for how much time they stay on the website and how well your site is performing.

It’s very important that you install Google Analytics before the launch of your website, as it allows you to track the performance of your website. In addition to that, you can also keep the historical record of the day when you launched your website and since then, how much growth you’ve been able to achieve on a daily basis.

For more information on how to install Google Analytics in WordPress, please follow this link

Read also: Step-By-Step Guide To Setup WordPress Multisite Network

14. Review Cross-Browser Functionality

This is another very important that you should not miss out on while launching a WordPress website. Cross-Browser compatibility means your website is running very well across different browsers. As a web developer, you may have the most popular browser installed on your computer and therefore, you always feel that your website is working properly.

However, you need to check your website on the other browsers as well to ensure that anyone can access your website from any random browser. For validating the cross-browser compatibility, you can utilize the Cross-Browser Testing Tool.

15. Check Your Robots.txt File

Having an HTML sitemap for your website isn’t enough for the search engines to crawl through your website and if this doesn’t happen, then your site will not be displayed on Google.

Therefore, you should always make sure that you have a robots.txt file in place for your WordPress website before it goes live, as it will give the right direction for the search engine crawlers to crawl through your site i.e. which pages to rank & which one to ignore.

Final Thoughts…

Developing a WordPress website is a very complex and time-consuming task, especially for the people who are doing it for the very first time. Therefore, it’s important that to have a pre-launch checklist for your WordPress website.

Here, we have tried to provide you with a list of 15 things that you need to follow before launching a WordPress site and which helps you to streamline the whole process.

If you’ve any questions or suggestions regarding this subject, then do mention them in our comment section. Thank you!

If you get confused about how to develop a website using the WordPress platform and also don’t the things you need to do in order to launch a WordPress website, then utilize eSparkBiz WordPress Web Development services where we do everything right from head to toe for you in terms of website

If you get confused about how to develop a website using the WordPress platform and also don’t the things you need to do in order to launch a WordPress website, then utilize eSparkBiz WordPress Web Development services where we do everything right from head to toe for you in terms of website

Disclaimer: We at eSparkBiz Technologies have created this blog with all the consideration and utmost care. We always strive for excellence in each of our blog posts and for that purpose, we ensure that all the information written in the blog is complete, correct, comprehensible, accurate and up-to-date. However, we can’t always guarantee that the information written in the blog correct, accurate or up-to-date. Therefore, we always advise our valuable readers not to take any kind of decisions based on the information as well as the views shared by our authors. The readers should always conduct an in-depth research before making the final decision. In addition to these, all the logos, 3rd part trademarks and screenshots of websites & mobile apps are the property of the individual owners. We’re not associated with any of them.

Piyali Sarkar

Piyali Sarkar

Piyali, an M.Tech in CSE, has experience ranging from an assistant professor to creative writing in the local newspapers, she has stepped fully into the domain of mobile application development. Her writing can be said to be a combo of crazy thought process, efficacious vocab & sublime modus operandi. She pens down her thought for eSparkBiz @Mobile App Development Company where you can Hire Mobile App Developer. In an app-centric world, having a hot app-o-lava in her mind, she loves sharing her diegesis.

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