The successful mobile application requires an extraordinary amount of hard work from designing and development teams. The major reason behind that is, they are following the App Designing Rules.
People often undermine the contribution of designers in application development. Because application developers write the code and convert ideas into reality. However, those ideas don’t come out of anywhere.
The ideas have to be methodically brainstormed and strategically placed on a mobile screen mockups to make that mobile application successful in the niche.
Therefore, the importance of designers is immeasurable, just like the contribution of application developers.
Designers understand and application’s ins-and-outs and create layouts using different tools and software.
As being a part of a Leading Application Designing Agency, we have helped so many organizations and companies create stunning mobile application screens that elevate their company’s growth like no other.
So today, I am going to share app designing rules that every designer should be aware of creating successful mobile applications in 2020.
App Designing Rules 2020
1. Understand The User
This is one of the fundamental App Designing Rules that developers need to ensure before they developed or design a mobile application.
Most of every type of product, digital or physical, is destined to be used by a human being in one way or the other, period.
Only products that are capable of solving real-time problems of intended users have a chance to thrive in this competitive world.
If the product of service provides no value to the user, then nobody would use it.
Whether it is in e-commerce, gaming, social media, messaging, or any Type of Mobile Application, the targeted user should be able to use the app effectively.
Therefore, as a designer, your job is to ensure that the design of the mobile application is done after understanding the user thoroughly.
The best way to understand your targeted user is to create a buyer persona.
The buyer persona is a representation of your ideal customer.
The buyer persona will give you a general idea about what your ideal consumer would look like. You can identify their personality. You can also anticipate their behavioral and personal traits.
Include as much information as possible. Like age, occupation, designation, approximate yearly income, problems, their professional and personal problems, etc.
Because if you can map all the traits, you can Design a Mobile Application that users would love.
2. Make It Goal-Oriented
Your mobile application design should be relevant to a specific set of users. This is one of the important App Designing Rules that you must follow.
The excellent application design creates a user interface that is intuitively driven to make users perform a specific type of action without any hindrance.
If you are Creating a Messaging Application, then stick your design layout to make the application appear like a chat app.
In the given example, if you are creating a chat application, then it should be able to allow users to find contacts effortlessly and message their contacts seamlessly.
You need to create a design where the users are allowed to check their previous conversations instantaneously, and they don’t feel lost whenever they are checking any conversation.
In this case, even if you are providing any other features like video call, storage capacity, location services, then the design should not be compromised and change the tone of the app.
The focus of the design should not deviate from the ultimate goal of creating the application.
If you can focus only on one goal, your application design would be able to attract certain kinds of users seamlessly.
3. Make It Usable
What if you come across a mobile application that is one-of-a-kind, which is providing trustworthy solutions to the customers, and there is no other app like it.
So, you started using the mobile application. However, as you to increase the frequency of using that app, you find out that the app is tough to use daily.
This is the most Crucial Factor That Designers Often Miss to Keep in Mind while developing layouts of mobile applications. So, don’t forget to follow App Designing Rules. It will be helpful to you in the long run.
In my experience as mobile application development and designing executive, I have come across many scenarios where designers go over the board to showcase their designing stills and end up making the layouts overwhelming.
Showcasing your skills and imagination through your mobile application design screens is vital. Still, please be mindful while ensuring that the design of the mobile application should not be making the layout boring or “too much.”
Even though you have implemented attractive animations, shapes, and interfaces, but if the users find your app extremely hard to be navigated, or they could not use the application comfortably. You would not be able to acquire more conversions for your mobile application.
Therefore, as an application designer, the first thing you have to ensure is making designs that result in a usable app.
4. Create an Outline
What is when you are watching a show on TV or a movie in a theatre, and you are forced to see the climax first before watching the beginning.
You might know where am I going with this example — everything that we come across should have a flow to make it more comprehensive and understandable.
Movies or TV shows or books have a story or the flow through which the audience experiences the context and be entertained as the time passes.
Similarly, your software and digital products should have a flow in them to make them more understandable to the end-users.
Whenever you are creating designs, don’t forget to follow the flow of the mobile application instead of just focusing on a flashy or attractive layout.
While creating the mobile application design, I would highly recommend that you create a layout of your mobile application. This comes under the App Designing Rules.
It would be just like the index of a textbook; you can create an outline of your mobile application.
To create an outline for your app, I would highly recommend analyzing your mobile application as if you are using it daily.
Then, you can make better decisions and decide the flow of your application to make it most suitable for the targeted customer.
You need to decide what is the psychological state of the users whenever they use your application for the first time and what type of screens that they would expect to see first is to become lifelong users of your app.
It could be:
- Login/signup page
- Account confirmation details
- Home screen
- Product page
- Checkout page
- Confirmation page
The above outline is just an example. Based on the type of your app, these steps of the outline would vary.
5. Mind the Fingers
I am sure that most of us have experienced that mobile applications sometimes create an incorrect response. We touch a button, and the app follows its adjacent button’s task.
These are extremely frustrating for users. People who have fat fingers must have experienced this more often.
This is a vital element that Mobile Application Developers & Designers have to keep in mind while they design mobile apps.
You need to make sure that you are designing application for people who expect most of the task from their fingertips or they have a specific area which has to be covered within fingers.
Even though the mobile phones’ average screen size is increasing with each passing day, people with fat fingers usually find it extremely hard to navigate to the mobile application or execute necessary tasks.
So, design apps in such a way that buttons, navigation, and clickable elements are given enough space to be clicked and utilized efficiently.
6. Keep it Minimal
If the layout is too cluttered and filled with so many contents, users would not be able to focus on essential elements. Therefore, they don’t have a productive time while utilizing your mobile application.
The best way to avoid such user experience is by going leveraging minimalism.
Minimalism is the most effective designing trait that shows confidence and reliability in any form of design, whether it is a product’s, software’s, app’s, or hardware.
If you can include minimal elements and still able to achieve the intended objective, you would have a thriving business opportunity.
Minimalism is often considered as less work for lazy designing.
But I would say that keep the design minimal could the toughest task and might very time-consuming.
Because you have automatically got less real estate on the screen to be utilized and still ensure that your message is conveyed comprehensively.
Make sure the designing elements are minimal enough, and you can utilize the blank space efficiently.
You can also utilize heatmaps to know how users are engaging with your current designs. Heatmaps will provide you the most clicked and focused area on your screens and designs, which you can further optimize by updating your plan through minimalism.
Therefore, those hot areas become more prominent, and users can perform tasks that you want them to perform on your app.
This way, you can leverage your minimalist design to pursue your prospects through your mobile application smartly.
So, is a designer you have to pick which particular feature or a piece of content that you want your users to focus maximum and apply minimalist design based on that.
7. Make Registration Process Quicker
The registration process is an essential element in today’s mobile application world because gone are the days when anyone can use a mobile application as a guest.
Today, creating a profile and registering on the mobile application helps both users and application owners.
Because users can have customized the user experience and application can also create segmentations to be able to provide an interactive solution through the application to the user.
You can also enable email registration where users can enter their necessary details like name, address, and phone number.
Then a confirmation email will be sent to the user who would then have to confirm it.
This whole process of registering and confirming the profile can be time-consuming for certain types of mobile applications.
For example, as you are selling products or a Saas platform in your eCommerce mobile app. Now, if your users are having a hard time registering for a profile, then they would skip the purchase and abandon the cart altogether.
It’s when they are about to purchase this stuff, your application should rise to the occasion and allowed them to immediately register their profile and complete the purchase of the products.
You can implement social media login like login through Facebook, Twitter, Instagram, or any other platforms.
Since major Android and iOS users have an active Google account, you can also include Google login to quickly grab the users’ details and create their profile on your mobile application.
This way, you can also grab more leads and get more signups for your application.
Moreover, your application users will have a seamless user experience because they no longer have to indulge themselves in manual profile generation. They can quickly signup and move along with using the apps.
8. Instant Payment Options
The procedure of checking out and purchasing stuff online are crucial elements to ensure conversion rate optimization.
Conversion rate optimization is a process of improving the existing conversion rate by utilizing the same resources and traffic.
As a mobile designer, you must understand that mobile screens are a tiny size compared to a laptop’s screen.
So avoid keeping them waited or making them go through a series of steps before buying goods through an app.
In this particular scenario, if you have to spend a lot of time in the checking out process, they might abandon the cart and will not purchase your product from the application.
This would result in a significant drop in conversions and might cause your business thousands or millions of dollars of profit.
Usually, users add a product to the cart, add billing or shipping address along with other details like name, email address, phone number, etc. Then, they include their debit card, credit card, or digital wallet details to make the payment.
After 3-4 steps, the whole process reaches its completion. Therefore, you need to think of a way to make people have a smooth buying experience through instant checkouts.
9. Give a Quick Tour
Have you downloaded the mobile game application or a social media application and get baffled entirely because you have no idea how to use that application?
Well, you might have read the review and feedback of that application and know that there are some existing features that the app provides.
But as soon as you download that app, there is massive confusion. The reason is, you don’t know how to access a particular type of feature. You also don’t know about the various options.
This type of dilemma would be there with the first-time application user Wanna Increase Mobile App Downloads? This is a question that would be running through the head of many business people. That’s where this tip of Quick Tour can be effective.
But remember that the way you make your first-time users feel would encourage them to keep coming back to your mobile application and become a lifelong user. Therefore, the first impression is always essential.
You can give them a quick tour of your mobile application and demonstrate how to use the app.
You can do that with the help of a chatbot that automatically sends a notification to users whenever they install the app. The chatbot is an effective way to demonstrate your application to the user interactively.
You can also provide a quick tour of your application using visual elements or play a video as soon as the user opens your application for the first time.
This type of user engagement will make the application users feel at home and comfortable while accessing the app.
There won’t be any confusion and they will also have a thorough understanding of how to use your app.
10. Don’t Forget to Ask For Feedback
Feedback is very crucial for your mobile application to grow in the coming time. Don’t forget to encourage them to share their reviews and feedbacks.
As a designer, you can include a layout that pops up in a creative way that encourages the users to drop their feedbacks.
You can also ask them to drop their reviews on AppStore or PlayStore. These reviews will help you attract more users.
You can design feedback from the users who can fill to share their views. These reviews will help you optimize your designs for further updates.
If you don’t know how your users feel when they use your application, you cannot upgrade the user experience. You can’t improvise the satisfaction rate of your customers through your mobile app.
As a designer, you have to ensure that users leave your mobile application on a positive note.
You have to build a rapport through the layout of your mobile application. It should be in a way that concluding steps give lasting user experience. At the same time, make them your lifetime users.
I’m sure that after reading this article, you might have got some valuable insights. So, take care of before starting your next app designing project.
Time to implement the App Designing Rules and avail the benefits. Don’t forget to ‘Thank You’ us.!!!
Wanna Design A World-Class Mobile For Your Business? Then, Connect with eSparkBiz Technologies, right now.! We’re one of the leading Mobile Application Development Company in India & USA that focuses on crafting customized solutions. Come join hands with us & ensure a scalable and reliable solution.
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