To disentangle life, there was an introduction of smartphones in the market which became a platform for the competitors in the form of mobile apps. Mobile apps have become a fad due to the ability to fulfil every requirement and business needs.
Statistics for 2018 show that people using mobiles for online purchase are more likely to get converted whereas desktop is preferred more for the transaction.
Therefore it will be fallacious to say that m-commerce is an unusual term. E-commerce market has left no stones to hit the mobile app industry for better user experience. Therefore, it is essential to think like a user before diving into its design part for the stores.
You can Hire Mobile App Developer to avail M-Commerce services. He/She will be able to guide you regarding this prospect.
“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”
I have given a few tips to boost up sales for mobile e-commerce application from a design point of view that needs attention.
Tips to boost up sales for mobile e-commerce application from a design point of view that needs attention
1. Sign-in and Registration
Observed: Sign-In and registration are in 2 different windows.
Desirable: To adjust them in a single screen.
Current Scenario: As given in the screenshot below, if the user clicks on Signup, he is directed to the next window for filling the form for a new membership.
Improved Scenario: With the improvement in the user interface(UI) by using UI components like radio buttons, you can solve this problem. You can also manage two forms in a single window. It is as shown below:
2. The activity moment
Observed: Proper actions are missing on the web page. You need to notify the users about their efforts.
Desirable: Concise text should be there to hit the bull’s eye, i.e., tell the users which action has to after a particular stage.
Improved Scenario: Any action that indicates that it is only to guide the users. It is necessary that the users should know about what they have to do next. For instance, adding to shopping cart button indicates that you need to add the selected item to the cart.
3. Guide through the shipping process
Observation: Do you know the shipping process is one of the factors due to which maximum people leave your site? Most of the people prefer places where there is a display of the shipping and managing cost at the beginning rather than typical sites that mention at the end while you are about to check out.
Desirable: You should display the shipping and management costs at the beginning which results in more trust scores and user engagement.
Current Scenario which requires improvement only if necessary: In the screenshot given below, you can see that they have mentioned shipping details with the item that you want to order with other payment options.
4. Buttons need elaboration
Observation: From the heading itself it is clear what I have to say in this section. Imagine, you have a button which states ‘Next’ or ‘Continue.’ If you are in a user’s cap, will you be able to identify what you have to do next? Obviously NO.
Desirable: Buttons with proper description are beneficial in this case. For example instead of using ‘Continue’ you can use ‘Moving to the Next Section’ or ‘Want to Quit’ and so on.
Current and Improved Scenario: If you see the screenshot, you can quickly identify with the description of the button what you have to do next. If you haven’t included these tactics on your e-commerce site, you have to re-think on these aspects.
5. Relation with secrecy
Observation: Many users opt out as they scare from the leak of information of their credit card information.
Desirable: You might have checked https which creates a sense of security in your minds. The letter ‘s’ stands for Secure Socket Layer. This same concept is used in mobile applications too for securing the user information. The word ‘secure’ itself creates a sense of security when it appears on a button.
6. The ‘Header Relation’
If you want users to have the critical information, then headers will do this for you. Headers add user value to your site.
If you see the screenshot above, it states that the site has a new collection on women’s clothing. This actually targets people who are looking for new trends and therefore attract buyers.
You can avail Mobile App Development Services from any reputed IT organization. They will help you with any designing aspect.
7. The ‘Footer love.’
Observation: People think that footers have no value and therefore they avoid them.
Desirable: Make your footer contextual. The reason has footers gives productive results. Your footer may be any promotional offer, security information and so on.
If you want to fill the slider with many categories, then this type of shipping is best. It provides aid for the accordion menu style. It expands and collapses subcategories as per the action executed.
If you have the aim to dig deep in the listing, then the accordion menu is the best option. Take care of the fact that ‘+’ and ‘x’ is desirable while designing.
A sample screenshot is as shown below:
Now suppose your m-commerce stores requires less number of navigation options, then tabbed navigation becomes your friend. They are easy to understand and user-friendly. They result in better user engagement.
Few m-commerce stores have implemented this concept, and their experiences are very good with tabbed navigation as it enhances the look of the app and also boosts up the speed of the app.
Mixed navigation is a combination of tabbed navigation and drawer navigation. It provides the best of the two worlds at the same platform.
9. Effectively using placeholder content
Observation: In this fast pace world, everything needs to buckle up their pace to meet the user requirements. But in spite of repeated efforts, there are problems like user engagements which requires special attention.
Desirable: You can improve it by using placeholder content which directly affects the store’s discovering performance. Since your ultimate aim is to keep the users engaged with your store, you have to work on the listing of the products and doesn’t show up the blank screen.
Improved: They not only improve user engagement but also enhances app performance.
10. Listing Products and Display
Page scroll layout has replaced image carousel as image carousel limits the search accessibility and also affects the speed in loading.
For instance, the site has used page scroll layout for display:
Image Carousel instance:
Observation: The presentation of a product in familiar places is desirable for a 360-degree view of the product with necessary information like color, size, brand, and so on. But this results in a delay while loading information resulting in further in-app crash.
Solution: Accordion-style can relief you from this thought of app crash. You can use this component while designing the screen. To clear this, take a look at the screenshot:
11. Home Screen
The home screen speaks the summary of the content that is present in your site.
As soon as the user enters the home screen, scrolls from top to bottom, he should be able to conclude the content through major categories of different product and brands to various payment methods, offers and so on.
Adding details regarding offers and other valuable information may be icing on the cake. You can explain this things with the help of a screenshot:
So dear readers, how many of you love shopping on mobile? Everyone. M-commerce has been booming from the past couple of years which is a boon for the mobile application developers.
Thus, the main aim should be entirely the increase in sales with more user engagements. You can only fulfill this aim when the experience of your site is pleasurable for the users. Thus E-Commerce Mobile App Development has become a point of consideration with such design limitations.
Here I have provided basic design improvements that often goes neglecting. If you have any feel free to share and comment below.
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