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Wanna Increase sales? Top 11 designing tips will increase your sales for e-commerce mobile application

Wanna Increase sales? Top 11 designing tips will increase your sales for e-commerce mobile application

“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.” -Joel Anderson, Walmart, CEO

To disentangle life, smartphones were introduced in the market which became a platform for the competitors in the form of mobile apps. Mobile apps have become a fad due to the ability to fulfil every requirement and business needs.

Statistics for 2018 show that people using mobiles for online purchase are more likely to get converted whereas desktop is preferred more for the transaction.

Therefore it will be fallacious to say that m-commerce is an unusual term. E-commerce market has left no stones to hit the mobile app industry for better user experience. Therefore, it is essential to think like a user before diving into its design part for the stores.

I have given a few tips to boost up sales for e-commerce mobile application from a design point of view that really needs attention.

1.  Sign-in and Registration

Observed: Sign-In and registration are in 2 different windows.

Desirable: To adjust them in a single screen.

Current Scenario: As given in the screenshot below, if the user clicks on Signup, he is directed to the next window for filling the form for a new membership.

Improved Scenario: With the improvement in the user interface(UI) by using UI components like radio buttons, this problem is solved. Two forms in a single window can be managed very easily. This is shown below:

2.  The activity moment

Observed: Proper actions are missing on the web page. Users need to be notified about their actions that should be taken.

Desirable: Concise text should be there to hit the bull’s eye i.e. tell the users which action has to be taken after a particular stage.

Current Scenario:

Improved Scenario: Any action that is indicated is only to guide the users. It is necessary that the users should know about what they have to do next. For instance, adding to shopping cart button indicates that the selected item has to be added to your cart.

3.  Guide through the shipping process

Observation: Do you know the shipping process is one of the factors due to which maximum people leave your site? Most of the people prefer sites where the shipping and managing cost is displayed at the beginning rather than typical sites that mention at the end while you are about to check out.

Desirable: Shipping and management costs should be displayed at the beginning which results in more trust scores and user engagement.

Current Scenario which requires improvement only if necessary: In the screenshot given below, you can see that the shipping details are mentioned with the item that you want to order with other payment options.

Another way to woo the customers with your site is by giving them alternatives to choose from various shipping options as given in the screenshot below:

4.  Buttons need elaboration

Observation: From the heading itself it is clear what I have to say in this section. Imagine, you have a button which states ‘Next’ or ‘Continue’. If you are in a user’s cap, will you be able to identify what you have to do next? Obviously NO.

Desirable: Buttons with proper description are desirable in this case. For example instead of using ‘Continue’ you can use ‘Moving to the Next Section’ or ‘Want to Quit’ and so on.

Current and Improved Scenario: If you see the screenshot, you can easily identify with the description of the button what you have to do next. If you haven’t included these tactics on your e-commerce site, you definitely have to re-think on these aspects.

5.  Relation with secrecy

Observation: Many users opt out as they scare from the leak of information of their credit card information.

Desirable: You might have checked https which creates a sense of security in your minds. The letter ‘s’ stands for Secure Socket Layer. This same concept is used in mobile applications too for securing the user information. The word ‘secure’ itself creates a sense of security when it appears on a button.

Current Scenario:

Read also: 10 Innovative Ways To Recover Abandoned Cart Sales In WooCommerce

6.  The ‘Header Relation’

If you want users to have the key information then headers will do this for you. Headers add user value to your site.

If you see the screenshot above, it states that the site has a new collection on women’s clothing. This actually targets people who are looking for new trends and therefore attract buyers.

7.  The ‘Footer love’

Observation: People are of the opinion that footers have no value and therefore they avoid them.

Desirable: Make your footer contextual. The reason is having footers gives productive results. Your footer may be any promotional offer, security information and so on.

For Instance:

8.  Navigation

If you want to fill the slider with many categories, then this type of navigation is best. It provides aid for accordion menu style. It expands and collapses subcategories as per the action executed.

If you have the aim to dig deep in the listing then the accordion menu is the best option. Take care of the fact that ‘+’ and ‘x’ is desirable while designing.

A sample screenshot is given:

Now suppose your m-commerce stores requires less number of navigation options, then tabbed navigation becomes your friend. They are easy to understand and user-friendly. They result in better user engagement.

Few m-commerce stores have implemented this concept and their experiences are very good with tabbed navigation as it enhances the look of the app and also boosts up the speed of the app.

Mixed navigation is a combination of tabbed navigation and drawer navigation. It provides the best of the two worlds at the same platform.

9.  Effectively using placeholder content

Observation: In this fast pace world, everything needs to buckle up their pace to meet the user requirements. But in spite of repeated efforts, there are problems like user engagements which needs special attention.

Desirable: This can be improved by using placeholder content which directly affects the store’s discovering performance. Since your ultimate aim is to keep the users engaged with your store, you have to work on the listing of the products and doesn’t show up the blank screen.

Improved: They not only improve user engagement but also improves the app performance.

10.  Listing Products and Display

Page scroll layout has replaced image carousel as image carousel limits the search accessibility and also affects the speed in loading.
For instance, the site has used page scroll layout for display:

Image Carousel instance:

Observation: The display of a product in typical sites is desirable for a 360-degree view of the product with necessary information like colour, size, brand, and so on. But this results in a delay while loading information resulting further in-app crash.

Solution: Accordion-style can relief you from this thought of app crash. This component can be used while designing the screen. To clear this, take a look at the screenshot:

11.  Home Screen

The summary of the content that is present in your site is spoken by the home screen.

As soon as the user enters the home screen, scrolls from top to bottom, he should be able to come to a conclusion about the content through major categories of different product and brands to various payment methods, offers and so on.

Adding details regarding offers and other valuable information may be icing on the cake. This can be explained by a screenshot:

Summing Up!

So dear readers, how many of you love shopping on mobile? Obviously everyone. M-commerce has been booming from the past couple of years which is actually a boon for the mobile application developers.

Thus, the main aim should be completely the increase in sales with more user engagements. This aim is fulfilled only when the experience of your site is pleasurable for the users. Thus E-Commerce Mobile App Development has become a point of consideration with such design limitations.

Here I have provided basic design improvements that often goes neglecting. If you have any feel free to share and comment below.

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Disclaimer: We at eSparkBiz Technologies have created this blog with all the consideration and utmost care. We always strive for excellence in each of our blog posts and for that purpose, we ensure that all the information written in the blog is complete, correct, comprehensible, accurate and up-to-date. However, we can’t always guarantee that the information written in the blog correct, accurate or up-to-date. Therefore, we always advise our valuable readers not to take any kind of decisions based on the information as well as the views shared by our authors. The readers should always conduct an in-depth research before making the final decision. In addition to these, all the logos, 3rd part trademarks and screenshots of websites & mobile apps are the property of the individual owners. We’re not associated with any of them.

Piyali Sarkar

Piyali Sarkar

Piyali, an M.Tech in CSE, has experience ranging from an assistant professor to creative writing in the local newspapers, she has stepped fully into the domain of mobile application development. Her writing can be said to be a combo of crazy thought process, efficacious vocab & sublime modus operandi which is required in any mobile app development company. In an app-centric world, having a hot app-o-lava in her mind, she loves sharing her diegesis.

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