Since the evolution of smartphones has taken place, one can say that smartphones have already exceeded the numbers of toothbrush owned by people nowadays. Thus, mobile apps have enjoyed the prominence because every individual has become smartphoneholic.
Many businesses are generating revenues and making huge profits with their app. Retail mobile apps are bridging the gap between physical and digital commerce. Considering the retail industry, developing a mobile app has proven to be the most profitable decision for many businesses.
The app not only helps businesses to manage their retail operations efficiently but also enhances the customer experience. Walmart is one of the most known mobile retail apps.
How Much Does It Cost To Develop a Retail App Like Walmart?
1. Importance Of Retail Mobile Apps
According to Statista, The overall growth of the mobile session was up by 6%, but the free session and engagement for shopping apps were up by 54% in 2017.
80% of customers in the US have at least one local mobile app on their smartphones. It proves that customers are getting comfortable with buying through their smartphones.
Consumers who have had their fair share of experience of retail mobile apps find it somewhat more comfortable in comparison with websites, web applications and shopping in the physical stores.
It is the right time for you to launch your retail mobile app before your potential customers move towards your existing competitors. You should approach & Hire App Developer in India from eSparkBiz for this to be successful.
Published researches and surveys are evidence of the growth of mobile app usage in the retail sector. All size of brands is putting in all efforts to encourage and engage their potential and existing customers to increase the in-store traffic by using their mobile app.
These findings below make it crystal clear that it is working:
- More than 30% of in-store purchases made were through mobile retail apps.
- Customers prefer to go and shop from the stores that support them with mobile apps.
- Customers love to use price checker and customization feature available on the app.
- Arguably customers prefer spending more time in the retail shops with a mobile app.
- Some customers also admitted that they would prefer to pay more if they get more advanced features like an AR (Augmented Reality) preview.
- Based on a study by Synchrony, Consumers using retail mobile apps has doubled since last year from an average of two per phone to four.
- There was also a 4% increase in customer adoption, as 67% of consumers downloaded a mobile app from a retailer on their phone whereas a year ago it was around 63%.
- 60% of consumers use the mobile app to browse products, 50% uses apps to access discount coupons and 49% to make purchases.
- Overall, 83% of consumers are happy with the experience they get from a retail mobile app.
2. Order Types In The Retail Mobile Apps
Users can make two types of an app of purchases from their mobile app:
- Online order: Users can buy the product online and get it delivered to a location of their choice.
- Retail Order: Users can buy the product in the store and can make the payment online using the app. It helps in avoiding those long queues at the cash counters.
3. Retail Mobile App Like Walmart
Walmart is a favorite departmental store. Almost 1/3rd of the U.S population visits Walmart stores every week. Walmart allows its customers to shop smarter with its app.
With the Walmart app, customers can check-in store prices, plan their shopping, scan barcodes, link credit cards to the mobile app, etc.
Features of an app like Walmart
So, what does a retail mobile app do for your business❓
It facilitates and enhances the shopping experience for the customers in a store. It also renders new and innovative methods to enrich the purchase procedure.
For example, let’s take Dominos.
Dominos is an old pizza? brand. The brand makes the best efforts to counteract any friction and cut all inconveniences with the help of customer experience.
Dominos offers a friction-free purchase experience with its Zero Click app. The app has a zero-click order feature. The customers have to open the app, wait for 10 seconds, and the system will automatically place the order.
However, it is visible that many businesses make a mistake of providing a lot of features in their app at the initial stage. Which results in the app becoming too complicated and cumbersome, and no customer wants to have such an app on their smartphones.
Such apps have a rare chance of being on the customer’s smartphone for a long time.
It is advisable that you develop an MVP. An MVP is a lighter version of the app with simple navigation & features. Later, you can add more features to the app.
Basic Functionalities Of A Business Retail App
This feature informs the app users about items that are available for purchase along with its quantity. In case, if the item is all sold out, app users will get an alert whenever the item is back in stock.
Check The price:
App users can check the price and compare it with its substitutes and competitors’ price.
App users can access extra information about the product in the brand’s store such as customer reviews, related news, and other useful information that may be of interest to the customers.
If you already have an online shopping website for your retail store, then you must integrate an e-commerce website with a mobile app.
Customization Of Products:
This feature enables customers to make a wise decision about what they are buying. It can reduce the rate of returns & exchange of items.
3D model, Augmented Reality preview can be implemented within the app to enhance the customer experience. It will also give a better overview of the product and will help the customers to decide whether they want to buy the product or not.
This feature helps the customer to find the brand’s store. You can integrate the app with in-store mapping. Brands can also use this feature to inform the app users and their customers about their latest offers, deals, loyalty programs, and events when the customers are nearby.
This feature allows app users to socially connect with their friends and ask them about their purchases or share what they have bought with them.
Integrating a payment platform within the app will help the users to make instant payments. Brands can choose from a variety of payment gateways like Apple Pay, Stripe, PayPal, Android Pay and many more.
If you are offering tons of product in the app, then it is highly advisable to add a smart search option. A lot of filters in the app like color, category, size, brand, etc. will make it very convenient for customers to find the right product instead of scrolling through all of them.
A camera-based search feature will prove to be very helpful for app users, and it will also prove useful for fashion offline & online retail stores.
Asos and Zara app, are the most successful example of this feature.
QR And Barcode Reader:
Scanning a QR code or barcode saves a lot of time for both customers and store staffs as well. The hassle of manually inputting the product name is entirely gone. Customers will get all the product info, reviews, shopping trends, etc. after scanning the QR code on the product.
This feature informs the app users about the latest offers, promotions, news, deals and they can also get tailored-offers from their retailers. Push notifications are well-known to be interactive and engaging as it provokes users to take action.
For retailers, it is a very efficient way of connecting with their customers as they can retarget them based on the customer’s preferences and responses.
By using interactive beacons for the mobile app, to interact with their customers. With this feature and the beacon technology, app users can receive the right information at the right time.
The beacon technology and app integration have a lot to offer like brands can greet customers as soon as they enter the shop or retail store, provide and recommend products based on the customer’s previous purchases and inform them about the latest offers and exclusive deals.
For retail apps, it is very crucial to provide a convenient and seamless user experience to the shoppers irrespective of their purchasing behavior, and whether they buy online or in-stores. For this, you must integrate the retail mobile app with the website and the inventory management & other systems of the retail store.
4. Other Famous Apps In This Arena
Down below are a few examples of retail mobile apps that are quite prominent in the market.
Sephora is a cosmetic retailer that has gone through a lot of market research and found out that customers search for product reviews, recommendation, and suggestions from their phone in-store.
Thus, Sephora launched its retail app that offers genuine product reviews from previous customers to shoppers. Sephora’s mobile app also offers beauty tips, virtual makeup products try-on for eye, cheek & lips and much more.
IKEA is a big homeware store which has opened various horizons by introducing its augmented reality app. For people who don’t know about it, IKEA allows its users to place the virtual furniture in their home space: arranging sofas, tables, chairs, etc.
Users can check whether the product is suitable for their home space or not and then they purchase if they like the arrangement.
Starbucks is one of the most prominent examples of retail apps. The Starbucks app alone makes 21% of the entire profit which is equal to $6 million.
The Starbucks app idea is straightforward though.
The customers get to pay for their coffee before visiting the store which helps the customers to avoid the long queues. The advance payment through the app feature has tremendously increased the people’s visit to Starbucks all over the globe.
So, what is common among IKEA, Sephora, Walmart, and Starbucks? They all have their retail mobile app and growth in e-commerce sales due to the introduction of the mobile app.
How necessary is it to choose the right app development company? ?
Developing an app like Walmart or any other retail app is not an easy task. Thus, you will need professional help from a reputable and reliable mobile app development company.
For developing your app you will always have two options, one is in-house development, and another is outsourcing. Well, each of them has its advantages and disadvantages.
Let’s dive in and find out.
If you have a team of experienced developers or you can design and develop a retail app on your own, then it will be an easy chore but if you don’t then it is going to be a troublesome task for you.
However, developing an app is not a one man’s job; you will need a whole team which will include designers, UI/UX developers, programmers, QA testers, etc.
Other than the team you will need to deal with increased employees, more paid vacations, employment taxes, buying new pieces of equipment and whatnot.
When you are looking to outsource your requirement, you will get a variety of choices to pick from such as hiring freelancers or an outsourcing mobile app development company to build your retail mobile app.
It is advisable to do thorough research before hiring an app development company. For instance, you should communicate with the development make sure they have a highly skilled and experienced team.
Also, make sure the team is up-to-date with the latest trend and technology in the market. Look into the company’s track record, and how they have dealt with their previous clients.
5. Team Required To Develop The Retail Mobile App
To develop a retail mobile app with seamless user-experience will need a proficient and experienced team.
Team Members Include:
- Project manager
- Database experts.
- Android developer/iOS developer.
- UX/UI developer
- Back-end developer.
- Quality analyst.
- Delivery manager.
6. Factors And Cost Of Developing Your Retail App
Factors Affecting The Cost Of Developing A Retail Mobile App
App’s design & Size: Adding more features in the app or building it for other platforms or integrating third-party APIs will increase the cost.
Development Rate: The size and the platform for which you’re making the app determines the time required to develop the retail app. Another major factor is the developer’s rate which varies from country to country.
Even if the time required to develop the app is similar everywhere, still many companies will quote different amount for developing the app based on their country.
The Cost Of Developing The App
The cost of developing the app quoted by the companies and developers in U.K/U.S will always be higher as compared to the companies and developers in India.
In the end, considering all features, designs and everything else, the development cost will range somewhere between $25000- $35000, and with the most advanced features, the price may go up to $50000.
7. The Pros And Cons Of Retail Mobile Apps
Without a shred of doubt, a retail mobile app enhances the market presence of your brand. Every brand should include app development in their marketing strategy.
To create a successful mobile app, you will need to think about your end users, how you are going to solve their problems, and what is the exact purpose behind building your app.
Developing an app is a time-consuming and expensive process. Let’s compare all the pros and cons before you make a final decision – whether developing an app for your business is worth or not.
The Advantages Of Developing A Retail Mobile App
- An app keeps your brand’s name prominent in the market.
- Mobile app helps in customer retention and developing brand loyalty.
- Mobile app serves as a platform for your business to demonstrate products and services, and also to connect with your customers and clients.
- Mobile apps provide better user experience, and the apps load faster as compared to mobile sites.
- If your app also has an offline feature, then it is very beneficial.
- The mobile app provides the admin with real-time insights of user’s purchase which you can use later for retargeting the customers.
- In-app catalog of products and services will always have more influence over print brochures.
Things You Should Consider
If you want your business to have a substantial market presence, then you must consider developing an app for both iOS and Android platform. (It is a time-consuming process though)
- You must update your app from time to time.
- The cost of development depends on functionalities. Therefore more additional features mean more money.
- The app will give you real-time data and insights about your customers. Adding a feedback feature will also help you understand the needs of your customers.
According to Internet Retailer Research, “60% of U.S customers prefer brands that offer an engaging and compelling mobile experience than to brands that do not, and around 40% will switch to a retailer’s competitor because of a bad mobile experience.”
After summing up everything, you should consider the following:
“A superior mobile app is not just a platform for purchasing products more conveniently, but also to provide seamless user-experience and respond to users’ interests by providing them with the best services.”
With all the above information, it must be pretty clear for you that developing a local app may seem like a simple task, but it is not an easy chore at all.
It completely depends on the Mobile Application Development Company, the proficiency of its team and developers. So choose your app development company wisely.
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