How E-Commerce Chatbots Raise Sales And Conversion Rate In Business?
The word E-Commerce has become revolutionary in today’s day and age. There won’t be anyone in the world who hasn’t heard about this concept.
In fact, E-Commerce Industry has transformed the whole shopping scenario.
- There will be 2.14 billion global digital buyers.
- E-Commerce sales will rise by 17.5%.
- Mobile E-Commerce will account for 72.1% of digital sales.
From the above statistics, you can understand the impact of the E-Commerce sector. Thus, it becomes crucial to be aware of all E-Commerce trends.
Over the years, many trending technologies have come into the picture. It has played a significant role in the growth of E-Commerce. With the help of these technologies, E-Commerce has strengthened.
Now, one technology that is making all the news right now is Chatbot.
Chatbots have affected every sector of the industry. The same applies to the of the case of E-Commerce. E-Commerce Bot has already started making a real impact across the globe.
Now, if you’re an owner of an online storefront, you should know how to use Chatbots. It will help you to boost the sales and conversion rate.
Taking this scenario into consideration, we have decided to write this blog.
In this blog, we will provide you with the way to use E-Commerce Chatbot. We will also tell you how you can increase your sales & conversion rate.
So, let’s get the things underway, right now.!
What Do You Mean By E-Commerce Chatbot?
Before going into details of increasing sales & conversion rate, you should have an idea of E-Commerce Chatbot.
So, let’s understand that concept in detail.
A Chatbot is a computer program that can simulate human behavior. It can create conversation like a human. It also has the level of intelligence that you would find in a human.
E-Commerce Chatbot is a chatbot designed for the E-Commerce sector. Most of the Intelligent Chatbots serve a specific purpose. The same applies to the case of E-Commerce Chatbot.
In the E-Commerce sector, there’s a lot of emphases given to customer service. Without customers, it will be challenging to conduct the business smoothly.
That’s where Chatbots can play an integral role. It can help you improve customer service. So, indirectly, it will have a massive impact on your sales and conversion rate.
For that purpose, you should know How Do Chatbots Work. The Complete Guide Of Chatbot can be helpful in this regard.
So, start working on this aspect as soon as possible.
Why Chatbots In E-Commerce?
In the previous section, we have analyzed the meaning of E-Commerce Chatbot. In this section, we will discuss why Chatbots in E-Commerce is exceptionally vital.
Before making use of Chatbot Software in E-Commerce, you should know its benefits. You should have an idea of how bots can be helpful in an online storefront.
It will help you in the long run. The best way to know this thing is by analyzing the benefits. If the Chatbots are making a difference in E-Commerce, you should implement it.
Benefits Of Using Chatbot In E-Commerce
- 24*7 Customer Support & Assistance
- Provides a Touch of Personalization
- Reduces Operational Cost
- Help Customer to Find Products
- Provides Great Recommendations
- Manage the Payment Process
- Following Up The Customers
Top E-Commerce Chatbot Platforms
After analyzing the benefits of Chatbot Integration in E-Commerce, many of you would be looking to Build A Bot. For that purpose, knowing the top Chatbot platform is vital.
Now, if you search on the web about top Chatbot platforms, you would find plenty of results. But, choosing the best and the most effective one out that would be quite challenging.
Are you worried? ?
Then, don’t be so. Today, we’re going to provide you with a comprehensive list of Chatbot Platforms. It will seal the deal for you.
So, let’s start the show, right now.!
Chatfuel is one of the most popular Chatbot platforms. It is powering over 300K messenger bots right now. With the help of this platform, you can E-Commerce bot without any coding.
In addition to that, setting up conversational rules is simple. The platform also makes use of NLP. So, the Chatbot built with it will be able to identify the user pattern.
In recent times, it has also gained popularity in the E-Commerce sector. Many famous companies have made use of this platform. They have also found the result with this approach.
It’s an open-source Chatbot platform. With the help of this platform, one can build high-quality Chatbots. The Chatbot will be able to understand multiple languages as well.
Whether it’s E-Commerce, B2C message or Customer Service, Padorabots provides an efficient solution. It has three different pricing plans – Free, Developer & Enterprise.
The main aim of this platform is to help online storefront to recover abandonment cart. The Shopify Chatbot make use of this platform. The platform is easy to use as well as understand.
It provides you with plenty of customization options. For E-Commerce business owners & online retailers, this platform could be the best possible choice.
ManyChat is a favorite Chatbot Platform for messenger bot & E-Commerce business.
You won’t need technical knowledge to work with the platform. It focuses on marketing & automation.
Haptik is one of the largest Chatbot platforms in India. With the help of this platform, many Chatbots have been build for the E-Commerce sector. It also helps in BFSI & Telecom sector.
Many leading companies have built Chatbot with this platform. The platform claims that it’s the best Chatbot For Non-Technical People. So, you can consider it as a great option.
Want to create a Chatbot without any coding?
Then, Engati could be the best option. The platform specializes in building E-Commerce Chatbots. It also helps in various other sectors.
Ways E-Commerce Chatbots Can Raise Sales & Conversion Rate
Uplift Sales With Coupons
As per the survey by Statista, the Digital Coupon user will become 145.3 million by 2021. It means that you can attract customers with this feature.
A coupon could provide you with a way to bring back the customer to the store. Most of the customers search for these coupons while shopping. So, business owners can utilize this fact.
Now, for marketing these coupons, the role of Online Shopping Bot comes into play. The business owner can integrate Chatbot into the E-Commerce sales strategy.
The Chatbot can understand the customer’s intent. Based on that, it will provide them with many discount coupons. In this manner, Chatbots can attract customers for a storefront.
The customers will get eluded to coupons. If that’s the case, then there is every chance that your sales will increase. You will also be able to uplift the conversion rate with this tactic.
Welcoming New Customers
If a new customer comes onto your storefront, then he/she should feel welcome. If that’s not the case, then the customer will leave your store immediately. So, you have to consider this thing.
For this purpose, Shopping Bot can play a defining role. As per the research by Shopify, 75% of the customer prefers a touch of personalization. A Chatbot can serve this objective.
It can give a message of Thank You to the new customer after shopping. So, the shopping experience of the customer will get enhanced. He/She will think about coming back to the store.
Now, as you know, if you can retain the customers, nothing like it. With this approach, you can achieve this thing. If customers get retained, then it will add to your sales & revenue.
Managing Conversation From Comments
According to Forbes, there are 5 billion comments on Facebook Business Page per month. All of these comments can become a source of lead generation. Start emphasizing this aspect.
People expect a reply on their comment within 24 hours. If you fail to achieve that, then you’re loosing out on many customers. Managing conversation can be a challenge for online store.
The audience is bound to be global. Anyone can come at any time and make any comment. The customer service department won’t be able to reply to all of them. It cost heavily in the end.
Don’t miss these golden opportunities. Think about implementing Chatbot in Retail. A Chatbot remains available 24*7. It can understand the intent of the user’s comment.
Based on that, it can provide accurate answers. If the user like the answer, he/she will start a conversation with the bot. Such discussions can become a great source of lead generation.
If the lead gets converted, it will have an impact on your sales. You will also be able to uplift the conversion rate. So, start working on this aspect.
Knowing The Customers
The success of any business depends on its customers. The more know your customers, the better chance you will have of success at the highest level. The same applies to the E-Commerce sector.
In E-Commerce, knowing the choice of the customer is crucial. It will help you to give proper recommendations. That’s where AI in E-Commerce is critical.
You can make use of AI-Powered Chatbot. It will help to know the customer inside out. The Chatbot will ask some simple questions to the customer. The customer will provide answers.
Based on this exercise, the Chatbot will provide you with all the insights. The online storefront owner can use these details to attract customers. So, there’s a chance of increasing store sales.
Upsell & Cross-Sell
As per the survey carried out by VWO, 10-30% of the E-Commerce revenue comes from Upselling & Cross-Selling. From this statistic, you can understand the importance of this tactic.
Now, Upsell & Cross-Sell is a tactic based on recommendations. For providing accurate recommendations, you need to know the likes of customers.
That’s where the role of Best Shopping Bots comes into the picture. It can help you to know the insights about customers. The insights will have all the past purchase records & conversations.
Based on this survey, you can provide accurate recommendations. In this manner, your Upselling & Cross-Selling tactic will work as a wonder. So, you should think about an E-Commerce bot.
Preventing Shopping Cart Abandonment
According to research by Sales Cycle, 75.4% of the online shoppers abandon their carts. Therefore, it becomes vital for all online store owners to prevent this thing.
As you know, every abandonment is an opportunity missed. Opportunity to attract the customer, generate lead & create conversion. Therefore, the business owner can’t ignore this fact.
One of the best ways to prevent cart abandonment is by sending reminder messages. You need to send a reminder to your customers frequently. That’s where Chatbot can play a significant role.
Chatbots can create an intelligent conversation with customers. It can send them a reminder message and convince them to buy the product. Therefore, it will increase overall store sales.
Helping Customers With Product Details
In an online storefront, there are many products. Therefore, there’s a chance that the customer may get confused. Sometimes, he/she wants guidance related to a particular product.
That’s where Chatbots can play a vital role. The customers can ask anything about the product to the bot. The bot will understand the context and provide customers with accurate answers.
According to Forbes Research, 83% of digital shoppers need help while completing an order. In this scenario, Chatbot would align nicely with your business strategy. So, think about that.
Chatbots can also improve the shopping experience. If that’s the case, then more & more customers will visit your store. That creates a chance to increase the sales & conversion rate.
Gathering Customer Data
Anyone who visits your online storefront can be your potential customer. The visitor could become a qualified lead or overall lead as well. For that, you need to have the contact info.
That’s where Chatbots could become your best friend. It will help you to gather all the information about the customers. Based on that data, you can follow the various customers.
You can also increase your lead data with the help of this tactic. So, that will automatically create a better opportunity for converting more leads. It will also have an impact on store sales.
Super Fast Customer Service
Nowadays, people want everything served on a platter. They also want this to happen very quickly. The same applies to the case of Customer Service. People can’t wait for an answer.
Once they fire the questions, they expect a quick solution from the online storefront. If the E-Commerce business owners can’t solve this issue, it will lend them in a lot of trouble.
That’s where the Chatbots can become your powerful weapon. It has the skill & ability to give a quick answer to the customer’s query. Therefore, it can speed up customer service.
Now, if the customer service gets improved, more customers will come on your storefront. That will create an opportunity for lead generation. In this manner, you will be able to increase sales.
If you want to develop an E-Commerce bot for such purpose, then you should contact a Bot Developer. He/She will guide you on this subject.
Remarketing is a significant aspect of the E-Commerce business. Remarketing can help you to reach out to more number of people. That’s where Chatbots have a big role to play.
A Chatbot can pop up on a social media account. After that, it can show up products similar to what customer have previously purchased. In this manner, it can attract customers.
The Chatbots are intelligent. So, it can study past purchases of any customer. Based on that analysis, it can offer accurate recommendations. That creates a chance for boosting up the sales.
Popular E-Commerce Brands Utilizing Chatbots
So far, we have analyzed how E-Commerce Chatbot can help you to increase sales & conversion rates. In this section, we will provide you some real-time examples.
We will discuss how E-Commerce giants have made use of Chatbot.
So, why wait for anything special to happen❓
Let’s start the show, right here, right now.!
Sephora is a favorite online store for beauty products. It has developed a Sephora Chatbot on Kik for its busines. With the help of this bot, Sephora has improved customer service.
Once you visit this store, the Chatbot will ask you some questions. Based on the answers, it provides you with accurate recommendations. It will help you to smoothen your shopping.
The Chatbots has helped the storefront to improve its sales. Sephora is using an AI-based Chatbot. It is helping the customers to reach their favorite products.
If you’re in the E-Commerce industry for a long time, then you must have heard about eBay. It was the first online marketplace to integrate Chatbot. Today, it has taken bot to a new level.
With the help of ShopBot, customers can quickly solve their queries on eBay. It’s an example of how AI can enhance the shopping experience for all users.
Since the adoption of ShopBot, eBay has reached new heights in terms of sales. Its revenue has increased, and the conversion rate has been magnificent.
SnapTarvel is an online hotel booking application. It is utilizing the Facebook Messenger Bot. With the help of this bot, customer can get accurate information in a matter of minutes.
The customer has to type the city. Based on that, the bot will provide hotel recommendations. The Chatbot also provides various offers to the customers. In this way, it can increase sales.
1-8-Flowers is an online flower delievery marketplace. It was one of the first bots on Facebook Messenger. The brand has set an example of how an old company can adopt new technology.
It has not only adopted the technology but also has become successful. With the help of this bot, users can send flowers & gifts. The bot asks some question related to the event.
Based on your event, it provides git and flower recommendations. In this manner, the customer can get the best option. The storefront will be able to increase sales & revenue.
Are you a cloth lover???
Then, you must be knowing about H&M. It’s one of the finest clothing brands across the globe. The brand is making use of Chatbots to attract customers.
With the help of H&M bot, the brand has been able to uplift their sales. The bot asks some simple questions to know the user’s choice. Based on that, it offers accurate recommendations.
The H&M bot has played a significant role in the transformation of the brand. It has brought more customers to the store. So, the opportunities for lead generation are much higher.
There won’t be anybody in this world who doesn’t know about Pizza Hut. The brand has made its name around the globe. A famous brand like Pizza Hut is also making use of Chatbots.
As you know, popular brands give a lot of emphasis on customer service. The same is the case with Pizza Hut. For that purpose, the brand has integrated Chatbots into its ecosystem.
Now, the customer can simply place an order by communicating with Chatbot. The bot will ask them simple questions. Based on the answers, it provides customers with a variety of pizzas.
In this manner, Pizza Hut has been able to improve customer service. It has made a massive impact on its sales as well as the revenue.
Nowadays, the E-Commerce sector is on a new high. Business owners are investing heavily in this sector. Therefore, it becomes vital for all of you to be aware of its trends.
Now, one trend that has emerged in the E-Commerce sector recently is the use of Chatbots. Taking this into perspective, we have decided to write a blog on E-Commerce Chatbots.
The blog will help you to understand how E-Commerce Chatbot Development can raise sales & conversion rate. We hope you have enjoyed reading this blog.
If you’ve any question or suggestion related to this blog, then feel free to ask them in our comment section.
Disclaimer: We at eSparkBiz Technologies have created this blog with all the consideration and utmost care. We always strive for excellence in each of our blog posts and for that purpose, we ensure that all the information written in the blog is complete, correct, comprehensible, accurate and up-to-date. However, we can’t always guarantee that the information written in the blog correct, accurate or up-to-date. Therefore, we always advise our valuable readers not to take any kind of decisions based on the information as well as the views shared by our authors. The readers should always conduct an in-depth research before making the final decision. In addition to these, all the logos, 3rd part trademarks and screenshots of websites & mobile apps are the property of the individual owners. We’re not associated with any of them.
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