Email Marketing

Email is a very powerful marketing tool. In spite of spammers, email can still be used and is still valued by users for timely, rich and enticing information and advertisements. Find the right tools and the right tips for your Email Marketing efforts with eSparkBiz.

  • Full training & video tutorials
  • Professionally designed email templates
  • Technical support
  • Responsive email without media queries
Discuss Your Email Marketing Development Needs
Email marketing provides an effective connection with your targeted audience and gives you the best return on investment. Reach out to your current and potential customers and keep them updated on your company’s latest deals and news.

Marketers agree that email is a key to business, especially for ROI and developing long-lasting profitable relationships. A personalized, segmented and targeted email marketing campaign is important for brand awareness and drives conversions.

Our experts use tools, strategy, implementation and result tracking in order to achieve the best possible brand engagement. We can take care of your complete email marketing strategy from template design to tracking and reporting.

The Best Email Marketing Strategy

Our team will develop the best strategy to attract the defined target audiences and establish their information needs.

Email Marketing Campaigns

Our team is ready to design, build and supply an email template for communication with your audience as well manage your email marketing campaign to lead to dramatic shifts in your sales and profitability.

Email Template Design

Our innovative designs and solutions are compliant and improve email deliverability. Our professional designers bring your message to life and increase your target audience engagement with your brand.

Tracking & Reporting

Receive granular reporting on the key aspects of your campaign such as who clicked through your email to your site, where they clicked and who converted.

Email Marketing Tactics

Email marketing is said to be one of the strongest marketing channels and it can be, if backed by an effective email marketing tactics.

Audience Research & Data Collection

It is important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

IA Overview (optional)

Produce suggestions for improving site performance based on user experience and navigation.

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.

Analyze Goals & Objectives

Most recipients spend no more than a couple seconds when viewing an email.

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

On-site Optimization

Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Content Marketing

Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.

Content Creation.

Regularly create quality content based on the Content Strategy.

Public Relations (optional - extra cost)

Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client's website.

Social Media (optional - extra cost)

Encourage audiences to share and discuss content related to a client's business.

Analysis & Reporting

In order to make sure that the highest possible percentage of your subscribers open and click-through your email campaign, we will find the optimal time and frequency to reach out to your customers and get actionable results.

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Email Marketing Campaign

What makes an email marketing campaign more promising than other traditional ways of generating customer engagement? How do email marketing software and platforms like those that are provided by eSparkBiz?

Engage Your Audience

In order for your email content to be relevant, you must identify your target audience and understand their needs and preferences. This will allow you to design an email creation that engages them and encourages them to respond or take action. You can identify more than one group (segments) that you want to segment with your email content and may have different requirements. It is essential that you do not try to communicate with everyone using the unique email. Instead, you must create different content and even different campaigns for your different groups. Imagine for example that you are a gym owner who wants to send a promotional email campaign.

Make Objectives

What do you want to achieve? Identify the main purpose of your email campaign. Do you want to educate your products and services, generate leads and sales or improve customer retention? You can not go to the next step (create content) if you have not described the scope and purpose of your campaign. Without a doubt, the number one goal of your email marketing strategy is to make money - probably the number one goal of your business. But it is too broad an idea and for you to create a successful email campaign, you will need to be more specific.

Send Relevant and Valuable Content

It is tempting to approach your campaign from the perspective of what you want to say to your clients, but you are more likely to engage with them by asking yourself, "What do my clients want/need to read? I said before, but here it is again: "A messaging campaign is as good as its content". What is the purpose of working hard to grow your email list if you simply want to send emails that aspire?

Autoresponder Email Services

In addition to responding automatically to an email, autoresponders are great at providing tracking messages that can be tailored to your needs. You should choose an autoresponder service that is reputable and that has good relationships with major email services and that is quite easy to use and use. Always use a robust and flexible service that will allow you to send at least 10 auto-reply messages.

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