Exploring The Facts About HubSpot COS – An In-Depth Guide

By Harsh Kundariya HubSpot March 26, 2019 12 min read 571 Views

Are you someone who is associated with the marketing field for a long time and looking for an innovative method to promote your business? OR Are you someone who is running your own business and searching for an all-in-one marketing tool which helps you to market your products or services effectively? Then, you’re in the right place.

Today, we’re going to discuss the facts that you need to know about HubSpot COS as a marketer OR as a business owner. But, before going into the details of that, you need to know what is HubSpot COS and how it works. Only after understanding that in-depth, you will be able to identify the facts related to it. So, let’s get straight into action.

What is HubSpot?


According to Wikipedia,

“Hubspot is a developer as well as the marketer of the software products which are used for Inbound Marketing & Sales.”

According to HubSpot,

“HubSpot is an Inbound Marketing and Sales software that helps the companies to attract visitors, convert leads and close customers.”

In simple words, you can say that HubSpot is an all-in-one Inbound Marketing & Sales software which provides the marketers as well as the business owners with all the tools and products which are necessary to implement the Inbound Marketing strategy for your business.

In the modern era, Traditional Marketing has paved the way for Inbound Marketing. Therefore, it becomes essential for all the business owners to implement this tactic for their business. Without doing that, you will be left behind your competitors in the market.

Now, as you all know that, to implement the tactic of Inbound Marketing for your business, you need to perform various activities like content marketing, social media marketing, B2B Marketing, search engine optimization, and branding.

Instead of that if you HubSpot platform, it would take care of all these marketing activities. Due to this reason, there’s a massive demand for HubSpot COS Platform, and many business owners nowadays are using it to their advantage.

According to a survey conducted by OverGo Studio, business owners who have used HubSpot have seen a growth of 590% in last one year compared to those who don’t use it.

From the above statistics, you can clearly understand the kind of impact HubSpot COS Platform has made and therefore, you should know in detail about that.

Difference Between COS & CMS?

After reading the above section, you must have got an idea of what is HubSpot and how it works. As you all know, HubSpot is a COS. Until now, when the business owners used to build a website for their business, they would make use of the CMSes like WordPress, Joomla!, Drupal, etc.

But, now with the introduction of the HubSpot platform, that trend has changed. There is a lot more usage of COS instead of CMS by marketers nowadays and therefore; it has become vital for all of you to be aware of the difference between COS & CMS.


CMS is an abbreviation for Content Management System & COS is an abbreviation for Content Optimization System.

While CMS focuses on managing the content of the website in an effective manner, COS focuses all the significant components of Digital Marketing.

Nowadays, when business owners are putting more emphasis on the marketing aspect, COS has become the go-to choice for them. Another advantage that comes with COS is that you can easily integrate the CMS into it if required. This way, COS surges ahead of CMS.

1. HubSpot COS Platform Has Very Easy To Manage Interface

One of the USP of the HubSpot COS Platform is that it comes with an inline editor. Therefore, as a business owner or as a marketer, you don’t have to write any code for adding any functionality.

You can customize your web pages by dragging & dropping the elements and create your page template according to the need. Easy to manage interface allows you to edit content, add CTAs and more directly from the HubSpot dashboard.

2. HubSpot COS Platform Is Secure

As a business owner, when you’re choosing a platform for website development, you will always want a secure platform. The reason for that is, nowadays website security is the biggest possible threat.

That’s where HubSpot COS Platform is so good, as it comes with in-built SSL (Secure Socket Layer). Plus, it also includes a web application firewall which protects the website from any malicious attacks.

3. HubSpot COS Platform Is Mobile Optimized

According to a recent survey conducted by Google, most of the internet users are coming from mobile devices such as smartphones and tablets. Now, if that’s the case, then it becomes essential for all the business owners to have a mobile-friendly business website.

That’s where the role of HubSpot COS comes into the picture, as it provides you with a platform which is already mobile optimized. So, you don’t have to worry about making your site mobile-friendly.

4. HubSpot COS Platform Integrates Easily With HubSpot Marketing

As you all know that, the main aim of using the HubSpot COS Platform for your business website is to access all the tools related to marketing with the utmost ease.

Now, HubSpot Marketing is HubSpot’s marketing software which provides you with all those tools. So, if HubSpot COS Platform integrates easily with HubSpot marketing, then you will have access to all the marketing tools and the analytics, without doing any coding.

5. HubSpot COS Has A Faster CDN

CDN is an acronym for Content Delivery Network. It is a system of distributed servers which delivers pages as well as web content to the user. So, the faster the CDN is, the faster your website loading speed will be.

Now, HubSpot COS is a platform which comes with a very fast CDN and therefore, it ensures that your website has reliable uptime and enhanced performance.

6. HubSpot COS Platform Comes With A Huge Template Library

It is perhaps one of the significant advantages that you get with the HubSpot COS Platform. It comes with plenty of readymade website templates which you can easily customize according to the need of your business.

So, the job of the website developer will become more accessible than ever before. You can get these templates from the HubSpot’s marketplace, without a pinch of doubt.

7. With HubSpot COS Platform, CMS Integration Is Very Easy

Before the introduction of HubSpot, all the business owners used to develop their business website by using any CMS. The reason for that is, CMS allows you to manage your site content effectively.

Now, after utilizing the HubSpot COS Platform, if you feel that you need a CMS for managing your website content, then the platform allows you to integrate any CMS like WordPress, Joomla!, Drupal, etc.


8. Every Web Page On HubSpot COS Is Automatically Responsive

If you’re someone who is in the IT field for a long time, then you must be knowing that there’s a massive trend of Responsive Web Design nowadays.

The reason for that is, today most of the internet users are coming from mobile devices, and Responsive Design is the one which can adapt according to different screen size. Now, when you use HubSpot COS Platform, every webpage on it is by default responsive, which is quite fantastic.!

9. All HubSpot Websites Comes With Live Lead Flows

As a marketer, you must be knowing that Lead Generation and Lead Capturing are one of the most critical components of any marketing campaign. Now, the benefit you get with the HubSpot based website is that it comes with live lead flows.

What happens with live lead flows, it allows you to create an engaging lead capture form which helps you to attract new leads. Lead flows are available for each blog post, landing page, and website page that you host on HubSpot.

10. All HubSpot Websites Allows You To Use SMART Content

SMART means…

S – Specific
M – Measurable
A – Attainable
R – Relevant
T – Timely

All HubSpot based websites allow business owners to create SMART content. What happens in SMART content is that, it is a content designed by you who’s visiting your site and from where they are in the buyer’s journey.

In other words, you can say that SMART content is a content designed for a specifically targeted audience. So, it has a better chance of generating leads.

11. HubSpot COS Provides You With Lead Notification Feature

Consider a situation where visitors come to your business website, and he/she has an interest in your products/services. But, you don’t have any idea of this situation because of which you lose a lead, which is sad.

Instead of this, how cool it would be if you can lead notification every time a visitor comes to your website. That’s what HubSpot COS provides to each of its users. Now, every time a visitor comes to your site, an email will send to your business account.

12. HubSpot COS Comes With All-In-One SEO Platform

As a business owner, you must be knowing that nowadays having a great business website is just not good enough. You also have to make sure that your site is ranking well in the Google Search Engine.

For that to happen, you have to make it SEO friendly. That’s where HubSpot COS is superb, as it provides you with all tools which are necessary for SEO.

So, you don’t need to be an SEO expert. HubSpot will manage all the things for you.

13. With HubSpot, Customer Relationship Management Becomes Very Easy

Customer Relationship Management (CRM) is such an integral part of any marketing campaign. The reason behind that is, it is the customer who is going to bring you the new business opportunities and therefore, maintaining a great rapport with them is essential.

Now, with HubSpot, you get CRM at a free of cost, which is awesome.! The CRM provides you all the necessary information related to customers and allows you to stay relevant in a sales process.

Till now, we have seen some of the fascinating facts about HubSpot COS that you should be aware. But, the question that remains is that How various companies have benefited by using the HubSpot? Is there any practical proof of it? So, to answer your question, we have analyzed the couple of Case Studies related to HubSpot, which will clear all your doubts.

Read also: How To Effectively Use Chatbots To Double Up Your Leads?

Case Studies On HubSpot COS

[1.] Distil Networks Increases Revenue By 60% After Partnering With HubSpot

Distil Networks is a leading public and private cloud security provider that blocks “bots” – automated computer programs from entering into your system. Despite being a recognized company who served hundreds of clients, the company was not able to generate the desired level of revenue that you expect from an established organization

That’s where they got to know about the HubSpot Agency Partner Program, and they decided to join it. This move turned out to be a masterstroke for Distil Networks. After adopting the HubSpot, they saw a 20% increase in the number of visits, their lead generation increased by 107% and they were able to achieve revenue growth of 60%.


“HubSpot helps me figure out what’s working, and what’s not.”
-Rami Essaid, Co-Founder & CEO, Distil Networks

[2.] Cloudify Increased The Lead Generation By 70% After Being A HubSpot Partner

Cloudify is open-source software for cloud orchestration product created by the GigaSpaces Technologies. It enables users to configure, deploy, manage, scale and heals applications on all the major IaaS platforms, including OpenStack, AWS, VMware, Azure, and Google Cloud. But, the company was not able to nurture their clients effectively.

That’s where Ilan Adler, Marketing Data Analyst, Cloudify read somewhere about the HubSpot partner program, and he thought that, if the company could join this program, then it would be beneficial to the firm. Since joining the HubSpot Partner program, Cloudify saw a 70% increase in lead generation; they also saw 70% increase in the conversion rate and they were able to generate 60% new leads per month.


“The HubSpot software had all the features we needed to implement the inbound methodology in a highly effective way.”
-Ian Adler, Marketing Data Analyst, Cloudify


In the digital era, Inbound Marketing has not remained a tactic to market your business, but it has become the need of the art for the marketers as well as the business owners. Now, one platform which captures all the aspect of Inbound Marketing beautifully is the HubSpot COS Platform.

After reading this article, all your doubts related to the HubSpot COS Platform will vanish, and it will help HubSpot COS Designer to be aware of facts related to it which will eventually help you when you’re planning to market your products or the services in the future. Thank You.!


Disclaimer: We at eSparkBiz Technologies have created this blog with all the consideration and utmost care. We always strive for excellence in each of our blog posts and for that purpose, we ensure that all the information written in the blog is complete, correct, comprehensible, accurate and up-to-date. However, we can’t always guarantee that the information written in the blog correct, accurate or up-to-date. Therefore, we always advise our valuable readers not to take any kind of decisions based on the information as well as the views shared by our authors. The readers should always conduct an in-depth research before making the final decision. In addition to these, all the logos, 3rd part trademarks and screenshots of websites & mobile apps are the property of the individual owners. We’re not associated with any of them.

Harsh Kundariya

Harsh Kundariya

Passionate about everything happening in the field of Enterprise Mobility. The Co-Founder of eSparkBiz @Mobile Application Development Company where you can Hire Mobile App Developers.Interested in exploring various aspects related to Mobile Apps. Curious about knowing each everything that happens in the world of app development. It has landed him to be among the top-notch Entrepreneurs with 6+ experience in India and USA. Penning down his knowledge in the domain of mobile.


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