Overview of AR and VR:
The most significant technology craze around the world with no signs of plummeting, Augmented Reality (AR) have been roaring in the gaming world for some time now.
AR permits us to see the real-life environment in front of our eyes live. AR enables us to view trees undulating in the park, dog chasing a stick or children playing soccer all with digitized augmentation laminating the reality.
Virtual reality is faking up of the environment around you and making you realize that the fake environment is the actual reality where you are sitting/standing right now.
For virtual reality, two human senses come into play – sound and sight. These two senses help you to realize that you are in an environment which doesn’t exist in reality! To learn more about Virtual Reality, you can go through the video:
The best example for VR is The Talos Principle VR game which is one of the top games in 2018 having demanding environments crammed with modern technology.
In this game, you are an intelligent robot who has to navigate mazes and obstacles through this artificial environment.
Inference: This is called advancement in technology or future perspective for researchers in the field of science. AR and VR are not only the talk of the town for their invigorating techniques but also making headlines for their applications in other areas particularly in digital marketing.
Role of AR and VR in Marketing:
As per Digi-Capital, the VR industry got real in 2016 to the jingle of $1 billion. By 2020, the industry will reach $30 billion. AR, on the other hand, is projected to reach $90 billion by the same year.
Due to the popularity of applying AR and VR technologies in marketing, The face of the two marketing strategies viz., inbound and outbound.
These two technologies are already changing the face of both inbound and outbound marketing approaches by helping the marketing of products and services.
In this fast pace world where every business is trying to set its foot in this highly dog-eat-dog environment, technology acts as a gifted else.
Today where technology is filling the seats, new marketers are persistently are walking back and forth with new advancements to keep up with the innovations.
There is a fight for survival among the brands to stay in the competition. In this survivor series, customers have become an integral part of the businesses.
Till now I hope the readers are clear about the basics of AR and VR and how are they affecting marketing with their cutting-edge technologies. Further, I have provided a few points that will help you analyze different tips that can grow B2B business with AR and VR.
1. Brand Awareness:
When you want technology to speak on behalf of you, one of the best ways to do that is trying innovative ideas with techniques in your business.
One of the best examples of using AR/VR for marketing products and services is McDonald’s who is a trailblazer in various marketing strategies.
The strategy that they adopted in 2016 was turning their Happy Meal boxes into Google Goggles. The box could be folded up into a custom branded mobile-based VR headset.
If you see children around you, they are inordinately involved in technology around themselves. They have become darned tech sage right from kindergarten poems to complex algebraic expressions.
It was the problem statement for the food giant to bring this ‘Happy Goggle’into the picture as a solution. Thus McDonald’shad earmarked this playground tactics to replace it with technology that children would love to explore.
Inference: Come up with an innovative idea that involves AR/VR in your product or services and target a specific group. For example say if your business is of artificial limbs, then you should be able to give an AR experience of your product to the person.
2. Try & Buy Experience:
As we have seen in the context earlier, AR is introducing virtual objects to your surroundings. Its a merging of virtual objects with the real world.
The best example of this is Loreal Virtual Makeup App which enables the user to select a product, virtually use it, check whether it’s suiting your face or not and then decide to buy. This app turns your phone into a mirror which tells you which shade looks better on you.
Inference: If you would be a customer, you value for your money. Therefore you blindly don’t buy any product.
You first check the reviews, then visit a nearby store, try by yourself then if everything goes correct, you opt for buying it.
Similarly, thinking under the cap of a customer, you can come up with such kind of AR/VR app where the customer can sit @home and experience your products and its suitability as per their requirements. It generates more sales with customer reviews.
3.The AR/VR interactive selling
Since we are the marketers, our prime focus is on stories that will generate leads for our business. In short, you can say that our line of work revolves around stories.
A story is critical for locks like charisma, transfiguration, ceasing, and captivation. Thus the story becomes an integral part of the marketing circle. Augmented reality brings life to imaginary objects in our real surroundings.
Therefore, we bring the imagination of the audience to live through these objects. The audience themselves experience the story and are allowed to enact and respond. It is what we are doing in AR-enabled games.
The popularity of AR in storytelling is more as smartphones have become a basic necessity of people. VR requires head-mounted displays due to which it is not a matter of spreading factor though popular and therefore rules a smaller market.
Inference: You need to include AR in retail while you use storytelling. Storytelling can be like a woman who wants to buy a jacket from your store but is confused.
So picks up her smartphone, scans the jacket and it shows her the product details and can also virtually try out their outfits and even customize them. The screenshot above shows the future of shopping by CISCO.
In previous points, I have covered the necessity of your products being interactive with your customers. It not only creates an emotional connection but also helps customers build a relationship with the products. For increasing your sales, this is the most crucial point.
LEGO, a US-based, in-demand toy manufacturer, uses AR to hitch with the emotions of the people thus making a strong marketing strategy into action for experienced sales.
A catalog was also created by the company which is in 3D in addition to the company’s paper catalog. Children used to scan the unique logo/mark to bring augmented reality experiences to life. It helped them to select which toy to buy.
Inference: Your ultimate aim is to increase your sales with a large profit margin. You need to connect emotionally with your customers so that you know what exactly they want and their pain points.
ITwill help you to create a broader blueprint of your action planned for your sales. AR/VR plays a significant role here. As given above, a company uses to try and buy an approach so that people can get a broader view of the products before they buy.
Indirectly you are providing them with the knowledge about the product using AR.
A thought gyrated my mind recently. I visited an e-commerce site. It had product details and all specifications, but still, it didn’t wow me. I imagined that if I could experience the product in real, then it would help me to buy it. But this imagination gap has to be filled. It is one of the main pain points of customers.
There is an enormous opportunity in the field of retail with Augmented Reality and Virtual Reality. It’s high time that HubSpot COS Developer needs to incorporate in our business. Yes! It’s difficult but not beyond the bounds of possibility.
Nowadays, AR and VR have become a fad and a medium to engage the audience with your interactive products. Thus to outshine others in this pack, you need to make efforts with AR/VR.
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