IoT is making a lot of commotion at the moment. The footprints that IoT has been leaving right from the way we travel and do shopping to the way people are incorporating it in industries is arresting.
As per forecasts, IoT market will have an installed base of 42.62 billion by 2022 and will circumspectly increase to 75.44 billion in 2025.
“The IoT is big news because it ups the ante: ‘Reach out and touch somebody’ is becoming ‘reach out and touch everything.’” – Parker Trewin
Since the aftermath of IoT is on various sectors, as a marketer you will need to be updated with the recent technologies to achieve unabating long-term growth.
Out of the vast horizon of IoT trends, I have picked a few patterns to list that are prevised to affect the market and the consumers in 2018:
Out of an extensive background of IoT trends
Let us break up the soil and go deeper.
1. Added member in your family- IoT
“With IoT, we’re headed to a world where our doors unlock when they sense us nearby.” – Scott Weiss
One of the recent fads exclusively for the lazy millennials and working professionals, the concept of smart homes are proliferating without any doubt.
Imagine you forgot to switch off the lights and headed to your office and realized later in the mid-way. With IoT, you can control this situation. Therefore it is not a bolt from the blue if you see someone controlling their AC sitting at the office or while driving.
If you have always been liked to be out of the ordinary, then IoT enabled homes are something that you needed to look in 2018.
A. Philips Smart Illumination Solutions:
Philips has come with a new idea of smart illumination solutions that allows you to control the lights as per your mood. Watch the video:
B. August Smart Lock:
According to a blog by Dann Albright, if you need a hassle-free lock experience without worrying about your keys, then August Smart lock is all that you have been looking for. It unlocks automatically when you come home and closes the door automatically once you turn back.
You have the right to grant guest keys to your maid or a guest, but it’s on you when to expire the permission. Suppose you are going out for a run and you can’t carry your phone, but the door has to be locked. There is an optional keypad for this purpose. A great way to start with Smart Lock!
2. Stay Healthy with IoT
Before diving in go through this video:
If you have watched the video, you can imagine the scope of IoT in the health-care sector. This Bellavista Gateway is proving boon and increases the safety of ventilated patients in ICU, general wards, home care and even during transport.
Thus it is invalid to say that IoT is limited to only wearable devices like smartwatches, biometric measurements, and so on.
The healthcare industry has been ahead of adopting technologies with improved efficiency and less operational cost for better user experience. IoT enabled devices to allow for remote monitoring of different signs and stats related to their health.
According to stats, the industry for the internet of medical things is foreseen to reach $72 billion by 2021.
Check out the benefits of IoT in Health-care here.
A. HealthPatch Health Monitor:
We are aware of the fact that IoT is basically used for our convenience. But HealthPatch has aimed for something important than our convenience.
It is made for out-patients to monitor their ECG, heart rate, respiratory rate, skin temperature, body posture, fall detection and activity readings by the health care providers. It enables with additional insights into treatment with the most effective means.
B. Lively Personal Emergency response system:
According to the blog by Dan Albright,
- The main aim of this device is to help people who are alone at home.
- The working of this device is as follows:
- The central hub connects to a smartwatch that will indicate to family or ambulance in case of a fall or any mishap.
- Passive sensors track activity, medication reminders and also sends alert for things like missed meals or decreased physical activity.
3. Travel with IoT
There are no things that are untouched by the impact of IoT technology. It is changing the world rapidly with its high capacity of connectivity. Due to this, the world is getting contracted by the connectivity quotient of IoT.
IoT enabled cars means integration of navigation technology, entertainment, and remote diagnostics, maintenance and emergency assistance.
The future scope with IoT enabled cars is driverless cars where it is 10% equipment and 90% programmable. You can connect such vehicles to the vehicle to vehicle, vehicle to cloud and vehicle to the driver.
A. Automatic Car tracking Adapter:
IoT has reached far beyond the walls of your home. This device helps to keep track of things like mileage, hours driven, fuel cost, fuel efficiency, location and ignition status. You can go through this video to get more details.
Geofencing is an advanced form of GPS. With the advent of IoT in the transportation industry, automated tasks are the need that is trending. Geo-fencing captures the location of an asset or device with the coordinates of a particular area.
As per the study, It allows you to receive alerts when a driver deviates from the prescribed path, as it can bring delay in delivery time and cause accidental loss. It is cost-effective and also requires less time.
The benefits of geo-fencing are explained in the video very well. You can check below:
4. Marketers and IoT will walk hand in hand
Being a marketer your main aim is to check for trending technology that can be incorporated into your strategies. Mobile being the best medium to promote your services and products, every marketer will test various opportunities to market.
The early examples of implementing IoT was Diageo, a leader in the alcohol industry. On the eve of Father’s day in 2012, they took the initiative for wishing father’s uniquely. They embedded a QR code on their whisky which on scanning, the fathers would get a message from their son or daughter.
A. Allen Solly, India
They had used IoT to connect the social media hashtags with an interactive billboard. As soon as the user tweeted #RainingSolly, they had a chance to win a shirt off the billboard.
B. General Motors:
They used IoT for creating a marketplace in their new cars. They embedded so well that directly from the car’s dashboard, Starbucks coffee can be ordered.
If being a digital marketer you are searching for ways to market your products incorporating IoT then you must go through this video of fewer than 4 minutes.
5. Increase in Edge Computing
Before digging into the details, first, let us see what edge computing is. This 1.10 min video will clear the basics.
We can infer from the blog by Caroline Forsey:
Problems we might face: There are data related challenges regarding bandwidth, network speed and more.
Solution: Avoiding the usage of cloud and Processing and analytics on the IoT devices itself.
As per the stats, by 2020 IT spend on edge computing will increase 18% of the total budget.
The features of this approach:
- Manages the vast amount of data each device sends out.
- Less dependency on cloud helps lower the latency rate.
- Less consumption of bandwidth.
- Faster processing.
A. Walk Through face recognition system: According to the article posted by NEC:
The walkthrough face recognition entails:
- Defining the point at which the authentication target is captured
- Completing the authentication in a short walkthrough period
- Taking the appropriate procedure is required. These operations are implemented by a new face recognition technique called “pre-enrolling”. Pre-enrolling performs authentication using the images captured from the entry of the target into the set area by matching. It is expected to achieve a high authentication accuracy even from natural motions and contribute to cost reduction due to resource distribution for authentication.
Another effective case study using edge computing in smart health systems. Watch this video to get a clear aspect:
6. Stay calm as Retail is incorporating IoT
Can you imagine a colleague as a robot in your office? Then start putting a habit of this as IoT is soon getting in the path of capturing retail.
- It will optimize supply chain management.
- It will reduce inventory error.
- The shopping experience will become easier.
One of the best examples of IoT in retail is beacon technology where the customer will receive information about discounts on their phones.
A. Predictive equipment maintenance: It is used for
- Managing Energy
- Predicted Equipment failure.
For instance, if you can instrument refrigeration units with sensors, maintenance issues are predicted that might affect power consumption for savings. It might also monitor temperature fluctuations to ensure food safety.
B. Demand-Aware Warehouse: This is a part of warehouse automation. It is driven by online and in-store shopping demand.
- Monitors sales in real time
- Track missed in-store purchases.
- You can use RFID for optimizing inventory management and improved services.
Future Scope: A warehouse with open space where it will have automated pallets self-organize based on real-time demand.
7. IoT and Mobile will remain best buddies
Mobile applications play a significant role in the internet of things which has seen ballooning graph right from 2009. Mobile applications act as an interface between the users and the IoT-enabled devices. In other words, the growth of IoT is directly proportional to the increase in development of mobile applications.
How is IoT integrated with a mobile application?
Usually the devices, for example, smartwatches are connected to your android phones using the internet.
For the device point of view, the application programming interface requires software supporting the IoT devices into mobile applications.
The logical connectors enable the applications to communicate with each manufacturer’s IoT devices.
According to Oracle IoT features:
- Standardize integration of devices with the enterprise.
- Enable reliable, secure, and bi-directional communication between devices and the cloud.
- Manage all your device end-point identity, metadata, and life-cycle states.
Areas which are experiencing exponential growth with mobile apps as per blog by Shivam Shrivastav:
- Home Automation
- Fitness Regime
- Health Care
- Smart Cities
- Smart Manufacturing
A. Smart Cities: As per research,
The following are the objectives of Smart Cities-
- Safety: Reducing accidents, injuries, fatalities and EMS response times.
- Sustainability: Reducing CO2 emissions and other pollutants/contaminants.
- Efficiency: Improving city operations.
- Equality: Creating more opportunities in impoverished urban areas.
- Engagement: Improving citizen engagement and social interactions.
B. Smart Manufacturing:
- The app will take care of real-time inventory
- Employee Safety
- Tracking assets
- IoT based POS will securely transmit the information on the cards.
To get a clear view of smart manufacturing, read the following blog.
Read also: Impact Of IoT On B2B Marketing
Like other fields, agriculture is also witnessing IoT’s touch with the fast pacing technology today. Technology has relieved the farmers with its innovation. With smart sensors controlling natural conditions like humidity, the temperature of the air and the quality of soil have become possible.
Moreover, automated irrigation systems are the best way to water farm-filed.
A. Livestock Monitoring:
Now farmers can gather all the data regarding their cattle irrespective of their location. This is cost-effective because a) Farmers get a notification about which of them are sick and easily pull out for early treatment or to avoid spreading of the disease among the others.b) Farmers know the location of the cattle. Therefore labour cost decreases.
B. Monitoring of climate conditions:
Weather stations are a combination of various smart agriculture gadgets with various farming sensors. The working is as follows:
- Collect various data from the environment and send it to the cloud.
- You can use thesemeasurements to map the climate conditions and help to choose the crops and make the farmers take proper measures to improve their capacity.
Some examples of such agriculture IoT devices are allMETEO, Smart Elements, and Pycno.
9. Security Concerns with an increase in IoT usage
Let us first go through this video before getting into the topic
As we get deeper into IoT, devices keep on getting connected to IoT. The volume of data increases putting your personal information at risk.
With such increasing risk, it is essential that security needs special attention. Since a wide range of data is floating in the cloud, security is at risk whether health, home or financial.
As per the study, Machine-to-machine authentication will get layered, biometric logins will become the norm, and AI, machine learning and big data techniques will be used to identify and thwart data breaches.
One of the main reasons behind IoT malware was weak passwords as per Symantec’s Internet Security Threat Report April 2017.
The common problem was that most IoT device manufacturers ship the device with a default password and don’t give the customers an option to change the password.
It fuels the highest number of DDoS and other attacks. 2018 will see both manufacturers, as well as consumers, getting more aware of their IoT security.
Following are a few points that can help you to stay safe from such threats:
- IoT vendors: In the short term, you need to pay more to authenticated vendors for their products and live a peaceful life for the long-term. Since they are trusted parties, their products also have security assurance which you don’t have to worry.
- Login and Passwords: As mentioned earlier, devices have default passwords and logins which are more prone to attacks. It is better to change them periodically.
- Update to the latest version: IoT vendors will issue a security update and also will update all the software to it’s latest version whenever they account for vulnerabilities to fix them.
- IoT devices should be separated: You can expect it because if you are already a victim of an attack, then you won’t desire for another loss of information from the other parts.
Make a limit for connectivity:
You don’t have to connect every device to the internet. The reason is once it is connected, you are in the pool of vast network, and obviously, you want some privacy and would refrain yourself to get attacked from hackers.
IoT all over:
- Proven Elastic Scalability
- Fast Data integration from a variety of sources.
- Real-time analytics
- Comprehensive Set of Advanced Analytics.
- Automated Actions.
- Self-Service analytics
- Virtual Model based development environment
- Production grade environment.
- Volume and velocity of data.
- Variety of data.
- Time-sensitive IoT uses cases.
- Advanced analytics is required.
- Timely action is important.
- Poor serving for operational analysts.
- Developing solutions is slow and painful.
- Big data environments are complex and risky.
IoT is a vast field. With its scope and features, Any IoT App Development Company needs to deal with its challenges as it is a matter of securing the personal data.
I have listed a few of them which will be in talks this year. If you feel there are more then feel free to comment below.
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