Inbound Marketing

Inbound marketing is an approach that focuses on attracting customers through content and interactions that are relevant and useful, not interrupted. With inbound marketing, potential customers find it through channels like blogs, search engines and social media.

  • On-site Content Marketing
  • Off-site Content Marketing
  • Influencer Marketing
  • Email Newsletters and Lead Nurturing
  • Personal Branding and Marketing Automation
Discuss Your Inbound Marketing
Inbound marketing has gained popularity in recent years, as buyers have taken more control over the sales process. The fuel of this strategy is useful, creative and interesting content that combines the sales pitch in favor of brand awareness, conversation, and sharing. Good entry marketing should educate, inform and entertain, providing real value to readers.

Inbound marketing can work for most B2B marketers as part of their well-balanced strategy. Although you can not call with the same name, entry marketing is probably a tactic you already use. Many traders today use a mix of different types of content, across multiple platforms to connect with their buyers at every stage of the buying cycle.

Inbound Marketing uses leadership and education and resources to help its buyers develop a relationship with their brand. The emphasis is on providing useful information, offering fun or useful tips and generally broadcasting content that shows how important your prospect’s success.

Content Creation + Distribution

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.

Lifecycle Marketing

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters.

Multi-Channel

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you.

Integration

Content creation, publishing, and analytics tools all work together like a well-oiled machine - allowing you to focus on publishing the right content in the right place at the right time.

The Inbound Methodology

The best way to turn strangers into customers and promoters of your business.

Discovery

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

IA Overview (optional)

Produce suggestions for improving site performance based on user experience and navigation.

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.

Strategy

Our digital marketing strategy is built on the foundation of driving measurable results. We take an omni-channel approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty online.

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

On-site Optimization

Increase the percentage of your website visitors who turn into leads. Make your web pages more relevant to visitors and increase customer trust by using on-page elements.

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Content Marketing

Content marketing allows you to bridge the gap between online and offline advertising initiatives by developing a unanimous voice to tell your story.

Content Creation

Regularly create quality content based on the Content Strategy.

Public Relations (optional - extra cost)

Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client's website.

Social Media (optional - extra cost)

Encourage audiences to share and discuss content related to a client's business.

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

Inbound Marketing Strategy

When used correctly, inbound marketing can be a key component of a successful marketing campaign that leads and sales.

Attract

We believe that all traffic is not equal. Our inbound marketing strategies focus on generating the right traffic to your website with relevant and targeted content. By leveraging tools such as blogs, social media promotion and person-oriented keywords, we help you attract traffic that becomes potential customers.

Convert

The success of your business depends on understanding who your ideal customer is and the challenges they face. With the people of clearly defined buyers and the key messages you know resonate, we can effectively use marketing and sales to move them into the funnel. Not only do we help you close more customers, but we help you create loyal and passionate customers who will continue to buy and grow.

Close

In order to close the type of customers that will grow your business, it is essential that your marketing and sales teams be aligned. Marketing will focus on creating e-mail consolidation workflows that still qualify prospects so that sales can move more efficiently through the funnel and create a shopping experience that offers good customers

Contract

It is important to develop strong and lasting relationships with your customers because they are your most loyal fans and the most important promoters. Inbound marketing brings the entire cycle complete with contractual strategies designed to position your business as a resource for your customers, exciting them from your offers and keeping them coming back for more.

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