How to Choose the Correct Technology for Mobile Application?

By Jigar Agrawal Mobile October 18, 2019 12 min read 337 Views

Different mobile applications accomplish various purposes, and this is the sole reason why all mobile apps have a different creation story from others. The correct Mobile application technology & platform for the creation of app plays a pivotal role in its success or failure. Also, two platforms cannot be the same.

They will have their own sets of advantages and disadvantages. When selecting the application development platform, the target audience and technical strengths and weaknesses of it are crucial.

Selecting Target Audience

It is the primary consideration when creating a mobile application. Apps are made to solve some problem or to simplify processes.

Selecting Target Audience

Therefore, the first step should be identifying the target audience. Android is undoubtedly the most significant mobile application development platform, followed by iOS.

The Mobile App Development Company in India should take note of this point. It will be helpful to them in the long run.

Windows takes the next spot as some Windows-based tablets are still out there. Blackberry apps were a thing, but now the Blackberry App Store is dead. This information can be used to start developing a mobile application.

Features In The App

A mobile app is a culmination of various microservices. For example, there is a shopping application.

There are multiple features in it, such as the shopping cart, different categories, payment mechanism, and favorite list, and so on.

Each of these features is built using a separate microservice. Some microservices weigh more on one platform and lighter on others.

Each platform has its capacity, and this is the reason you might have seen differences in file size of the same mobile application across different platforms.

Some platforms provide plenty of room for the inculcation of new features in the application. Therefore, the developers must think carefully about what features they want to load in the app currently and plans for it as well.

Money Making Capacity

There are two models for making money via a mobile application. Either you can attract advertisers, or you can offer a service via subscription.

Some platforms allow advertising pretty quickly like Android, whereas iOS might not allow developers to reap financial benefits from advertisers.

Therefore, judging the money-making capacity of each platform is also very important. Making Money With Your App is highly essential in today’s and age.

Cost Of Developing a Mobile Application

You must be wondering how much mobile application costs. Well, this makes an excellent question. Before telling you about the average price on an app for your business, let us learn how many other advertisements would cost you.

A standard newspaper advertisement in the newspaper like Hindustan Times would cost you INR 4500 per square centimeter.

Isn’t that a costly affair❓?

Advertising on a billboard is even more expensive and would not be feasible at all for new startups. Most businesses are not interested in knowing the cost of an advertisement on TV.

All these methods of ads are for a short period and have minimal time to convince people. Instead, businesses can go for a mobile application and market it online.

This is a permanent solution to boost your service and products all across the world.

But how much do mobile applications cost? You will be surprised to know that it costs way less than traditional methods of advertisement.

Mobile apps have a minimum of 2 pages or screens, and this number goes all the way up to 25 depending upon the function the application has to accomplish. A mobile app with 2 – 4 pages costs around INR 20,000.

Such an application would have an intuitive user interface and some basic features. Therefore, if a business wants to develop an e-commerce application like Amazon or Flipkart, they would have to pay around INR 60,000 for featuring approximately 50 products.

This price is inclusive of application development and deployment cost. All in all, that business will be able to use that application for the rest of its life span. It just has to maintain and update the app regularly.

However, in making an app, you may need a few API’s, and they are not all free. Whenever your application requires paid API’s, that money is extra.

So make it clear so that you don’t get confused. Once your app is live, it is not here just for a few minutes, hours, or weeks.

It is on the cloud up there for years to come. Does it make sense? Yes, it does. Businesses can accomplish their mission by creating a mobile application.

Selecting a Tried And Tested Platform

The business environment is dynamic and can change without any prior notice. Therefore you cannot tell which platform is going to stay for a more extended period.

Each day hundreds of apps are launched on different platforms. Android and iOS have become the most prevalent platforms for mobile application development over the years, and therefore, these two seem a safe bet for launching a mobile application.

Types Of Mobile Applications

Native Apps

Native mobile applications are pre-installed on a mobile phone. For example, Google Photos, Chrome, Maps, Google Drive, etc. on Android phones and Safari, iTunes, Face Time, iMessage, etc. on iOS would be called native apps.

These apps have a simple user interface and feel like they were designed for that platform specifically. Native apps make use of device features such as camera, accelerometer, GPS, etc.

Hybrid Apps

These apps are more comfortable to develop and don’t cost all that much. You can write codes for hybrid apps in HTML, CSS, and JavaScript. These apps are not as fluid as native apps. Also, maintaining them gets tricky with time.

Android Apps

Android is the largest platform for which people are developing apps. Aside from the Google Play Store, you can download Android apps can from the Amazon App Store, native mobile app stores such as Samsung App store, Mi App Store, etc.

Since Android is open-source, any developer can build applications for it. Android apps can be emulated to work on PCs and laptops. The problem is that monetary reward is on the lower end when it takes a long time to develop and test the application.

iOS Apps

iOS app developers earn good money. iPhone, iPad, and iPod make use of iOS apps. Development of the iOS app simpler than all the types as mentioned above of apps.

However, Apple has set strict rules for app development, and complying with those rules is essential to list the mobile app in the Apple App Store.

How To Select a Platform For Mobile Application Development?

There are several choices that a developer has to make before beginning with the process of development. Some of them are as shown below:

Android vs. iOS

Android Vs. iOS

From 2005 to 2012, mobile operating systems like Windows, Android, Blackberry OS, iOS, Symbian, Tizen, etc. became popular.

In 2015, Windows and Blackberry OS devices found themselves in a tight spot as they faced stiff competition from Android and iOS devices. Post-2015, Android became the clear market leader with iOS behind it.

Today, developers have only two leading platforms for developing mobile applications that have their own sets of advantages and drawbacks.

Target Audience

Android is popular in Asian and South-East Asian countries, the Middle East, Russia, Central America, South America, and some parts of Europe.

iOS has a stronghold in Japan, the US, Canada, Australia, and some portions of Western Europe. Selecting the right audience is one of the key Strategies For Enterprise Mobility projects.

Technical Specifications

Android app developers have to follow Google’s Material Design Guidelines, whereas iOS app developers are required to comply with Apple’s Human Interface Guidelines.

Animation on Apple devices is minimal and straightforward, whereas Google uses animations to make the app experience better.

Google is open to developers trying new things, whereas Apple restricts developers’ creativity, but this restriction makes it easier for the developer to make iOS apps.


Once you develop the app, it gets submitted to the platform for review. Apple uses automated tests as well as real people for testing.

The review takes a day or two after submission. In case the app is rejected, the app review head will get in touch with you to explain the reasons for rejection. Google App Store is more inclined towards automated testing.

It is typical for the computerized testing system to overlook minor flaws. The app becomes live on the Google Play Store within three days from submission.

In case the app is rejected, you might never hear from the review team. However, rejection is a rare happening in Google.


iOS apps are more accessible to develop than Android apps. This doesn’t mean that iOS app developers earn less or. Android app developers earn more.

One can calculate Mobile app development cost by multiplying the developer’s hourly rate with the estimated time of development.

Mobile app development services

Return On Investment

ROI - Return on Investment

There are two models for making money via a mobile application. Either you can attract advertisers, or you can offer a service via subscription.

Some platforms allow advertising pretty quickly like Android, whereas iOS might not allow developers to reap financial benefits from advertisers. Therefore, judging the money-making capacity of each platform is also very important.

Most Android Apps follow the advertising model as Android users don’t mind seeing apps all that much, whereas iOS users are bothered by ads, and hence, you will hardly see any of them. iOS apps mainly earn from subscriptions and in-app purchases.

Technology Stack For Mobile App Development

Technology stack is a standard set of words in the field of mobile application development. It is a set of different technologies that go into the development of the app.

The technology stack must be selected carefully as it has a significant impact on the app’s functionality. Different types of apps have different requirements.

Let us jump right into it.

Technology Stack For iOS Apps

Objective-C and Swift gets predominantly used for iOS app development. Apple developed Swift, and it has the capacity to teach new features. Also, you need to code less for development.

Swift is a young programming language and has a learning curve attached to it.

However, if a developer has sufficient knowledge of Python, CLU, Ruby, and Haskell, they might be able to understand and use Swift better as these languages inspire it.

Objective-C, on the other hand, requires the developer to write many lines of code. Developers proficient in C language can get used to the features of Objective-C rather quickly as a vast majority of its features get taken from C language.

Aside from these two, you can also use Apple Xcode and IntelliJ Appcode for developing iOS apps.

Read also: 14 Mobile App Ideas To Kickstart Your App Development Process

Technology Stack For Android Apps

Kotlin came into existence in 2011, and since then, it has become the primary language for Android app development. Before that, Java was the programming language of choice for Android apps.

Aside from these two, there are several other languages that have led to the rise in the number of Android apps. There are some Easy Hacks To Reduce Android APK Size. So, take these things into account while making a final decision.

Technology Stack For Hybrid Apps

CSS, JavaScript, and HTML5 get predominantly used for developing hybrid mobile apps. JavaScript, along with CSS, is for developing robust and scalable websites and apps.

HTML5 provides quick deployment and development of mobile apps. Both Andriod and iOS app developers use HTML5 because it is flexible.

Technology Stack For Native Apps

Native apps are the perfect solution when it comes to developing high-performance apps.

Native app developers can design apps to use devices features such as cameras, microphones, speakers, etc. without any third-party API.

How To Choose The Best Technology Stack For Mobile App Development?

Here are some factors that affect the choice of technology stack:

App Considerations

App Considerations

Each app solves a specific problem that differentiates it from other apps.

Devices for which the app will be available, network conditions, intended user interface, and launch date are some factors that dictate the choice of the technology stack.

For more information related to this subject, you can contact and Hire Mobile App Developer in USA from a reputed organization. He/She will surely help you a lot.

In-House Skill Set

Asking developers to use a technology stack with which they are not familiar will require desperate efforts from developers. Also, the result may differ from expectations.

On the other hand, if the developer uses an everyday technology stack, not only the development will be accurate but also the development speed would be higher.

Multi-Platform Operability

If the app is intended to run on a single platform, it would require fewer efforts from the developer and simple technology stack

If the mobile app is designed to run on multiple platforms, it would require more significant and complex technology stacks.


Hackers may take benefit of even the smallest security loopholes in the mobile app. Therefore, developers must use the technology stack of which they have sufficient knowledge and hands-on experience.


Nowadays, when mobile app development has become the new trend of the market, it becomes essential for all business owners to know about the technology related to it.

Taking this scenario into consideration, here we have tried to provide you with an in-depth guide on how to choose the right technology for your mobile application, which will be helpful to all.

We hope you had a great time reading this article. Thank You.!

Hire mobile app developers

Disclaimer: We at eSparkBiz Technologies have created this blog with all the consideration and utmost care. We always strive for excellence in each of our blog posts and for that purpose, we ensure that all the information written in the blog is complete, correct, comprehensible, accurate and up-to-date. However, we can’t always guarantee that the information written in the blog correct, accurate or up-to-date. Therefore, we always advise our valuable readers not to take any kind of decisions based on the information as well as the views shared by our authors. The readers should always conduct an in-depth research before making the final decision. In addition to these, all the logos, 3rd part trademarks and screenshots of websites & mobile apps are the property of the individual owners. We’re not associated with any of them.

Jigar Agrawal

Jigar Agrawal

Passionate about exploring anything related to Android . Wants to unlock the world of mobile and Social Media where every day there is a chance of new possibility as well as innovation. Has bulk of experience of writing articles on major development which takes place in Android. Puts his pen on paper & write blogs for eSparkBiz, an Android App Development Company where you can Hire Android App Developer as per your specific needs.


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