7 Best Practices to Overcome Mobile Application Usability Issues
Did you know, exactly 45 years ago, on April 3rd of 1973, the first mobile phone was launched by Motorola? Inventor of that Motorola mobile was Martin Cooper who made first call to his professional rival, Joel Engle, head of research at Bell Labs. The name of the first mobile phone was “Cooper Phone.”
“The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience”
Now, let’s blow your mind with the facts that may be unknown to you till date. It took 10 hours to charge for 20 minutes of battery life. Yes, you heard it right, it took 10 hrs to load for 20 minutes of battery life of the phone which weighed 2.5 pounds and was the size of a 10-inch brick.
Who knew at that time, that one day, mobile phones would rule the world with its versatility and usability. Leave alone the prediction, no one in one’s wild dreams thought that, till 2018, there would be 4.57 billion users of ‘that tiny electronic & communication device.’ Because currently there are 7.7 billion people in the world, more than 60% of people or 6 out of 10 people use mobile phones.
— Dataconomy (@DataconomyMedia) January 8, 2019
According to Statista, an online statistics and survey platform, here are some of the fantastic facts about mobile devices:-
- In 2019, the number of mobile phone users is forecasted to reach 4.68 billion.
- An estimated 62.9 % of the population worldwide already owned a mobile phone.
- The mobile phone penetration is forecasted to continue to grow, rounding up to 67 % by 2019.
Therefore in this article, we will cover about business through the mobile-based application, the most successful apps and the secret of their success, few known facts and figures, some of the mobile app usability and ways to avoid them.
1. Business through Mobile Based Applications
Before moving on the topic, let’s dig through the pages of the history of methods of Business. Remember the history classes where the teacher used to tell how people in ancient times started the business in the form of exchanging goods. With changing times, the methods of marketing changed and also changed the things which dominated it.
Slave trade of Africa, trade of spices of India, trade of papers of China dominated the era of the 1700s to 1950s. The world saw the rise of the Internet which dominated the world business with its vast and complex “DATA.”
Now is the time of Mobile devices which are dominating the world business. It has matured itself to the height that it is a common notion nowadays that
“if a business is not in the form mobile-based application, it is not successful.”
The Top Mobile App Development Companies can help companies to create a fantastic app that can grow their ROI. Have a look at amazing facts of
“Revenue Generated through Mobile based Application.”
- Global Mobile App revenue in 2016 – $88 billion
- Global Mobile App revenue forecast for 2020 – $189 billion
- Global Paid-for Mobile App Revenues in 2017 – $29 billion
- Worldwide In-app purchase revenues in 2017 – $37 billion
- US mobile app advertising revenues in 2017 – $33 billion
- Top Grossing iOS app in 2017 – Pokemon GO (over $2 billion)
2. Most Over-looked Mobile App Usability Issues
(and how to avoid them)
1.Not Android Friendly
Before going deep into the topic, let us first dive into a few facts and figures about Android.
- Android is a mobile operating system developed by Google has the support of leading smartphone manufacturers such as Sony, Samsung, and HTC.
- These smartphone manufacturers had designed all phones specifically for the Android system, giving Android an edge over its competitors.
- Android is forecast to maintain its leadership in the market, projected to account for about 85 % of all smartphones shipments worldwide in 2020.
- Marshmallow, Nougat, and Lollipop are some of the most popular Android versions.
- The increasing popularity of Android devices has a direct impact on the app store ‘Google Play.’It is now the biggest app store in the world.
The inference from the above facts and figures :
- It is suicidal for any app owner not to consider Android as a base for the “Application Suitability.”
- The app must be “Android Friendly.”
Truth about Android
Android and iOS are two extremely different platforms. It’s not enough to clone your iOS app for Android. Android comes with a unique set of programming, design and user interface (UI) considerations. For example, iOS doesn’t have a ‘back’ button like Android.
Many Mobile Application and Development companies are providing Android App Development Service to customers around the globe.
Advice & Consideration
It is highly advisable to build the app to work within the native Android experience so that the users can interact intuitively. Moreover, unless the app is optimized to work on each phone model, the Android app may not work a different set of models of phones.
To develop an app that works well on every mobile platform, you should contact the App Developers In India.
2. Art of Retaining
Heard About this?
Once an Old and wise man honestly said: “If people believe they share values with a company, they will stay loyal to the brand.” What a great quotation indeed which is very relevant in this cut-throat competition.
Do you know?
The initial few visits of new customers to the app are essential to show what’s uniqueness, exciting and relevant about your app is all about. If you don’t convince them to retune within the first week, you are likely going to lose them forever.
Don’t have RailYatri? I will give you reasons to have it!
One of the apps that are getting very famous nowadays in India is RailYatri. It is a Mobile-based application designed for millions of travelers who opt for trains. The app with its great “customer retaining policy,” bombards customers with great information about historical facts of Indian Railways.
Not only it let its customers know about different historical facts, but also it keeps its customers informed about the exciting information about the stations through which their train passes.
The path that visitors take to navigate through an app, make up the most import user experience. When a user enters an app, they need to understand how to get around so they can quickly and repeatedly do what’s intended to make a purchase, play a game, etc.
App development teams create great features, but can often overlook how they all fit together in an organized way. Instead of spending time figuring out the best structure, they add a bunch of links and buttons that don’t necessarily make sense from a user’s perspective.
The best example of mismanagement of apps whose Navigation often confuses is “core banking apps.” According to a published report, most of the apps which deal in banking sectors lack the proper Navigation which ultimately makes it very tough for customers to use.
4. Let the customer ‘checkout’ easily or ‘be ready to get checked – out from phones’
As per reports of “The Psychology” an online journal which published a report on ‘The Customers’ Psychology,’ the relationship between an application and the customer is the same as is of a husband-wife. The relationship is not going to be fruitful of enjoyable if any partner does not feel ‘comfortable.’
For any app, if checking out on mobile becomes painful by typing the address, email address, and by confirming that right product on a tiny screen, get ready to feel the heat of “Un-installation” soon.
5. Make it portrait and landscape friendly
Wow, what a fundamental but great problem it is!
Just imagine, you spent your hard earned money on expensive developers, months of the toil of coding and programming stuff and made it look great by decorating with greatest possible graphics AND that expensive app is NOT working on Landscape. Isn’t it funny too?
The level of this problem is so fundamental that sometimes even trained developers skip. Though, out of the subject, let’s discuss a similar but funny incident. On April 24, 1990, NASA launched Hubble Telescope with a massive cost of $4.7 billion. After the launch of that phenomenally expensive device, NASA got to know that its precious baby is having a minor error in its mirrors and lenses.
So, don’t be second NASA (of April 1990, apparently) by the way.
6. Don’t expect customers to work for you
Some truths about business!
Greatest human behaviorist Dale Carnegie said, “If you are offering something to sell, make the buyer feel like GOD.” This wise saying is what this para is all about.
Wear the customer’s hat and think!
Talking in the customers’ perspective “I don’t want to type anything on my phone. So don’t ask me for my address unless you need it. Don’t make me type my email if I can register with my Facebook, Google or another account. Don’t make me pull out my credit card if you can offer a one-click payment solution. The fewer steps, pages, buttons and fields I have to go through, the better.”
Need I say more on this?
7. Get warm and engaged
All about Virtuality!
We are living in the virtual world. Business is virtual; the teaching profession is virtual, our friends are virtual; even you are reading this blog to create an application which will work virtually. The era of superfast connectivity and information edge has made a virtual distance.
A point to remember
For a lasting impression and to gain a loyal customer, the interaction should be warmer and less virtual.
Nowadays, most businesses assume the customer will understand their app and use it correctly, which they then think creates a positive user experience and high engagement. The Top iOS Development Companies in India give a lot of emphases on this aspect.
Reality is hard!
Unfortunately, this is not the case. You need to carefully plan, how your users will engage with the app in a way that is a “success” to them.
3. How to overcome the usability issues
“The first step of solving a problem is KNOWING the problem.”
How can the usability problems in Mobile based applications be solved? How can the customers be given the best possible services, so he has the best user experience?
It’s straightforward, “By exactly avoiding what irritates and do not suit customers.”
A dose of motivation
As discussed in the previous para, pen down all the points to overcome the usability issues. There is a firm belief that by following the points mentioned above, any mobile-based application can offer a great UI/UX and can build long term relationship with its customers.
4. List of most successful Mobile Based Applications
Here is the exclusive list of the most successful mobile based application which has dominated the world with great usability
- UC Browser
5. Why? These Mobile Based Applications are successful
So do you know
Karolina Phillips, a Ph.D. Student of Stanford University in her published research, mentioned that after interviewing the marketing executives of world’s top 10 most successful mobile based applications, she found that there are various reasons of their success.
She had mentioned in her research that
Apart from app’s uniqueness, lightness, easy to use and information driven-ness, it was User’s Interface or User’s Experience which mattered most.
These apps, which dominated the billions of dollars of Mobile-based Application Markets, took the “user experience” as one of the most priority sectors.
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