Pay Per Click (PPC) Management

We create PPC campaigns for each segment of your audience to help advertise products and services in efforts to efficiently and effectively engage new customers.

  • It takes the user to an appropriate landing page.
  • It drives the users to click on it and explore.
  • It is a part of a closely-knit ad-groups.
  • It can address the desired search queried by the users.
Discuss Your PPC Needs
Pay-per-click, along with cost per impression and cost per order, is used to assess the cost effectiveness and profitability of internet marketing. Pay-per-click has an advantage over cost per impression in that it tells us something about how effective the advertising was.

Clicks are a way to measure attention and interest. If the main purpose of an ad is to generate a click or more specifically drive traffic to a destination, then pay-per-click is the preferred metric.

Once a certain number of web impressions are achieved, the quality and placement of the advertisement will affect click through rates and the resulting pay-per-click.

Negligible Initial Investment

Search engines do not charge fees to insert a PPC ad or to set up an account. The user pays only when someone actually clicks on his/her ad.

Quick Actions

PPC gives immense traffic, quick results, and more hype branding in a short span of time.

Instant Results

As compared to SEO methods, PPC ads can deliver a faster response, if quality ads are posted.

Business Gets Noticed Globally

A business can get global recognition, even if it has a small local setup. PPC service is fast, flexible and guaranteed to get you noticed.

Cost Per Click

A "click" on one of your PPC text ads represents a visit or an interaction with your company's product or service offering.

Discovery

Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Discovery Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project. Project Brief Define client information & business goals along with all required information to properly complete discovery process

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

PPC Audit

Create baseline for current website PPC performance based on analytics, landing pages, and current campaign statistics

Competitive Analysis

Define PPC competitors and Ad Copy based on Keyword Research and determine areas of opportunity and risk

PPC Strategy

Create a comprehensive PPC strategy and project plan that clearly outlines deliverables and measurable business goals

Paid Search Strategy

Define Paid Search, Display, and Remarketing campaigns along with ad copy, landing page recommendations, targeting methodologies and recommended budget

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance

Landing Page & Campaign Setup

Implement landing page recommendations from the Paid Search Strategy through development or collaboration with the client

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Monitor

Monitor and adjust campaigns based on the performance of keywords, landing pages, and ad copy.

Project BriefShort-Term Adjustments

Change bids, ads, and landing pages based on short term performance indicators (daily or every few days)

Campaign Adjustments

Make global changes to the campaign based on trends that are identified over time (weekly or biweekly)

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

How Does PPC Work ?

PPC ads are the effective way to earn revenue for content by placing pay per click ads on the web page where huge traffic is coming. Every Blogger or Webmaster dreams to make some money from there website or blog through ads. When someone shows interest in an ad and visits it, Then publisher will earn money.

Create Goals for your PPC Campaign

Always remind yourself “who” you are aiming to reach through paid search. When choosing keywords and creating ad text, select terms your audience would search for and create ad text that speaks to their needs. Identify what you would like your user to do once they click on your paid search ad. Ensure you have set up a way to measure success before launching your campaign.

Establish an Easy to Use Campaign Structure

Create tightly themed ad groups with small groups of keywords. Thumb through each keyword and ensure your ad text is relevant to each keyword contained within each ad group. Ensuring your campaign structure is intuitive and manageable will make monitoring your campaign more effective and will allow you to better identify efficiencies and inefficiencies

Check your PPC Settings in Google Adwords

Be Smart About the Google Network. By default, Google Adwords opts all campaign into the full Google Network. Opting out of the Google Display network is a best practice if you are just getting started. The Display Network will incur thousands of impressions by displaying your ads across thousands of sites.

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