Everything You Need To Know About Redesigning WordPress Website
Hello.! All and Welcome to another edition of our blog series where we discuss some of the most common problems, tips & tricks, and latest trends & innovations happening in the field of Web Development industry.
Today, we’re going to shift our focus to a topic which will excite all the web designers out there. We’re going to discuss the complete process of redesigning the WordPress website. But, before going into the details of that, let us understand what we do we mean by Website Redesigning.
There no specific definition of Website Redesign. But, you can say that, redesigning means modernizing, changing or improving the already existing website while sticking to the initial web designing guidelines.
So, Website Redesigning is basically the process of changing the look and feel of your website in order to increase your online presence and enhanced the UI (User Interface & User-Experience (UX).
As you all know that, WordPress is one of the most popular and useful website design & blogging platform in the world. So we thought that when we’re planning to write about Website Redesign, why not consider WordPress for that.
In this blog, we will analyze the whole process of WordPress Website Redesign right from why you need website redesign to the step-by-step guide on how to conduct that activity in the live environment. So, why wait for anything special to happen? Let’s straightaway dive into the main blog topic.
Why You Need Website Redesign?
Till now, we have discussed What is Website Redesign and Why we have focused on WordPress Website Redesign in this blog. But, the question that still needs to be answered is that, What is the need of the Website Redesign?
The answer to this question can be analyzed from two different perspectives: User Intent & Technical Intent. So, let’s discuss both the perspective one-by-one.
1. Visitors Are Quickly Leaving The Website
Today, you need to have an SEO-Friendly business website. Now, one of the critical factors that affect the SEO is Bounce Rate. Bounce Rate is a measure of how much the visitor is interested in your website.
If your website bounce rate is high, then that is an indication that visitors are quickly leaving your website and that can only happen, when something is not right in your website design. In this scenario, you should opt for Website Redesign.
2. People Can’t Find What They Are Looking For
When your potential customers visit your website, they should get the necessary information for which they arrived on your website. If they don’t get the necessary information, they will quickly leave your website, which will hurt your business, for sure.
Now, you may be thinking that, How can I know? The answer is simple. You just need to check with your marketing department and ask them about how many customers on a daily basis inquires about what your company is doing. You can also use Marketing Automation tools to achieve this thing.
If most of the inquiries are regarding this, then there is a major issue. People are getting confused about your core services and website redesign could be a solution to that issue.
3. Bored Of Seeing Simple/OLD Website
Are you someone who is running your own business? Are you having the same website for your business for the last 7-8 years? Then, I tell you what, you’re in trouble mate.
Although you’re providing good services to your customers, people will get bored of seeing your same website. So, in order to solve that issue, you need to redesign your website and bring a new look into play.
4. Your Products Or Services Have Changed
If you’re running a business for a long time, then there’s every chance that your products or services have changed over the years.
It could be because you have decided to add something new to your business OR you’ve changed the products or services based on changing demand of the market. In both the scenarios, you should opt for Website Redesign.
5. The Website Is Not Aligned With Your Business Strategy
As the company or organization grow over the years, the business strategy of the organization evolves with the time, which is a natural progression. Now, as a business owner, if you want to stand out from the rest, you need a website which reflects your business strategy.
You can check this thing by analyzing various business goals (i.e. traffic, leads, conversions). If there is a sudden drop in those things, then you can say that your website is not aligned with your business strategy. In that situation, opting for Website Redesign is a good option.
6. You Want To Create Better User-Experience (UX)
User-experience (UX) is one of the crucial factors which determines the success of your website. The better your website UX is the more chances of it being successful in the market.
UX covers the whole journey of the visitors through the website and if the user doesn’t feel good about visiting your business website, then you will not get the desired success.
If you’re getting the much visitors on the website, then that is an indication of Poor UX. In that case, you need to redesign the site.
1. A Fresh Look & Feel
Sometimes, what happens is that you’re having the same business website for a long time and you want a fresh look & feel for your business website.
The reason behind that is, you want your website to be more engaging, which attracts the users and helps you to generate more leads for your business.
So, in this kind of scenario, redesigning the website is a great option for you.
2. Website Is Using The Old-Fashioned Technology
As you all know that, web designing is such a dynamic field and the technology of it keeps on changing with the time.
Therefore, it becomes important for the business owners to have a website with all the latest technologies.
So, if your website is still using the old-fashioned and outdated technology, the time has come for a website redesign, without a pinch of doubt.
3. Navigation In The Site Is Not Proper
Site Navigation is such an important part of any website design. Many times designers don’t give importance to this aspect of designing, which costs them in the end.
Therefore, you should analyze your website on a regular basis and check if the site navigation is done in a proper manner.
If you get frustrated while moving on your website, the site navigation is not proper. So, to solve this issue, you need to redesign your website.
4. Website Is Not Mobile-Friendly
— Google Webmasters (@googlewmc) February 26, 2015
According to a recent survey by Google, most of the internet users are coming to mobile devices such as smartphones & tablets.
Therefore, it becomes important for all of you to have a mobile-friendly business website.
So, if you’re having a business website which is not mobile-friendly, then it’s time now to change the design of your site and make it mobile-friendly.
5. Website Takes Too Much Time To Load
As you all know that, in the SEO era, the loading time of the website matters a lot. If your website is taking more than 3 ms to load, then it is considered as a poor UX and the visitors of your website will get frustrated with that.
You can check your website loading time by using the Google PageSpeed Insights. So, if your site is taking too much time to load, then redesigning is a must.
6. Site Is Not Secured With SSL Certificate
Nowadays security is the biggest issue as far as website development process is concerned. In today’s time having an SSL Certificate for your website has become mandatory.
So, if your website is still not having an SSL Certificate, then you should seriously consider the option of a website redesign, as it will give you the chance of having SSL Certificate for your website.
Why We Have Consider WordPress Platform?
Now, you all may be thinking that Why we have specifically targeted the WordPress platform for website redesigning process? The answer to that is, In the modern era when you think about website development, it is the first platform which will come to your mind.
Let me give you give you some statistics regarding the WordPress platform which will surely make you believe that WordPress is the most popular platform for website development.
According to a survey of W3Techs, WordPress is used by 30.8% websites across the globe.
— ﮼هبة (@HebaAlSamt) April 27, 2017
After looking at these tweets and survey, you would have got an idea of the impact WordPress has been able to create in the last 15 years. Therefore, we have decided to focus on WordPress Website Redesign.
Step-By-Step Guide On WordPress Website Redesign:-
After reading the above section, you must have got an idea of the reasons for which Website Redesign is required. Now, let’s look at the step-by-step guide on how you can perform the WordPress Website Redesign in an effective manner.
Step 1: Backup Your Old Website:-
The first thing you should do while performing a redesign of your website is to take the backup of your old website.
For that purpose, start copying all the website files by connecting with FTP and download all the files to your local computer.
If you don’t want manually perform this task, you can use plugins like WordPress Duplicator & BackupBuddy and if you want an automatic backup of your site on a daily basis, you can use Vaultpress.
Step 2: Clean Up The Website:-
Website redesigning gives you the opportunity to clean up your website. You can start this process by deleting all the unnecessary plugins, as it gives the chance to the hackers to create security issues on your website. You should make sure that you’re using the latest version of WordPress for your new site.
Optimize your database by using the WP-DBManager plugin, delete the spam comments with the help of Akismet, and solve the issue of broken link by using the Broken Link Checker plugin. In addition to all that, you can use All In One WP Security & Firewall plugin for security purpose.
Step 3: Finalizing The Slug:-
Once you’re done with the cleaning up, it’s time now to finalize the slug for WordPress website, For those who don’t know, the slug is a special version of your post’s name which is used in the permalink structure.
As you all know that, having an SEO-friendly URL structure is vital for your WordPress website. That’s where slug plays an important role and that’s why you should keep your slug short, sweet and sharp. You can customize your slug for your WordPress blog post.
Step 4: Don’t Forget 301 Redirection:-
Whenever you’re redesigning your WordPress website, you should not forget about 301 redirections. 301 is a permanent redirection which passes 90-99% of the link juice to the redirected page.
When you change the parent subpage file names OR you change the category slugs, there is a definite chance of 404 error. In order to solve that issue, you need set 301 redirections and for that purpose, you can use the Redirection & SEO Redirection plugin.
Step 5: Install Your New Theme On A Test Site-:
Once you complete the slug & 301 redirection process, the next step is to select a new WordPress theme. So, select the appropriate theme for your WordPress website and install it on a test site.
For that, what you can do is install a new instance of WordPress into a subfolder of your domain on your hosting account. But, make sure that you disallow search engines from crawling your site. You can use the WP Maintenance Mode plugin to restrict the non-logged in visitors.
Step 6: Check The Test Site:-
After you’ve set up the test site, you should verify whether it’s properly working or not. For that purpose, you should first check whether all the plugins are properly activated. After that, go through each and every section of your website to make sure that it’s working as required.
Remember that your feature image size will not be the same as old one, but you can rebuild it using Regenerate Thumbnails plugin. Last but not least is to check the settings of your new theme within the WordPress dashboard so that you can apply it in the live site.
Step 7: Activate The New Theme On The Live Site:-
If you’re satisfied with the performance of your test site, then you should activate the new theme on the live site.
Remember to import or change any setting you have made on the test site and Use the WP Maintenance Mode plugin to let your users know that your site is down for upgradation purpose.
Once you’ve made the changes, you should deactivate this plugin.
Step 8: Post About Your Redesign:-
You can let your users know about your website redesign through RSS feed OR you can make a press release for that. Don’t forget to include the screenshots of your website OR you can also make a video for that.
Wrapping Up Things…
In today’s rapidly changing environment, you have to stay one step ahead of all your competitors in the market.
The same applies in the field of website design & development, where the technology keeps on evolving with the time.
So, as an owner of the website, you need to adapt the changing requirement of the market. For that, Website Redesigning could be a good option.
In this article, we have discussed What is Website Redesign, Why you need Website Redesign and Step-by-step guide on WordPress Website Redesign which will definitely help you when you’re thinking about your own website redesign in the near future. Thank You.!
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