Why eSparkBiz

Search Engine Optimization & Marketing

Search engine optimization considers how potential customers find your products or services in search engines. SEO is by far the best way to influence greater visibility in search engines to produce a consistent stream of qualified traffic to your website.

  • Increased Traffic & Lead Generation
  • Popular your Business in Existing Market
  • Google AdWords Certified Partner
  • Intelligent, Ethical & Efficient SEO
  • Detailed Performance Reporting
Discuss Your SEO & Marketing Needs
Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand, and website have to earn that right. Google now use over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone.

Our search engine optimization (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website.

All our work is handmade, there’s no artificial bots, spam, or pesticides in our organic strategies, and every campaign we work on is entirely bespoke to your industry, your business, and your team.

SEO Audit and In-Depth Traffic Analysis

We first engage in a process of analyzing every aspect of your business, from your past campaigns to your target market and competitors.

On-Page Optimization and Web Development

We then use that data to help define your goals and performance targets, shaping an online marketing campaign strategy tailored to your business.

Comprehensive Monitoring

Using powerful proprietary real-time data collection tools, our team constantly evaluates the performance of your business and uses the feedback to improve your performance further.

Fine Tuning Our Strategies

We might suggest slight changes in the direction we take or combine different tactics. It’s all in the service of ensuring you are getting the most out of your search engine optimization budget at all times.

SEO Process

Our 5 step SEO process ensures that your business gets the most out of our services

Discovery

Learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process.

IA Overview (optional)

Produce suggestions for improving site performance based on user experience and navigation.

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.

SEO Audit

Create baseline for current website SEO performance based on analytics and onsite & offsite factors.

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.

Strategy

Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

Measurement Planning

Document measurable short-term and long-term goals to evaluate campaign performance.

On-site Optimization

Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping sitewide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.

Content Marketing

Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.

Content Creation

Regularly create quality content based on the Content Strategy.

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client's website.

Public Relations (Optional - extra cost)

Spread information about the client's business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client's website.

Social Media (Optional - extra cost)

Encourage audiences to share and discuss content related to a client's business.

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

Monthly Performance Report

Define client information & business goals along with all required information to properly complete discovery process.

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.

SEO Case Studies

We perform search engine optimization with an eye on page 1 rankings, but also our client's bottom line. Maximizing the return on investment through SEO is a top priority as well as providing our clients with insight into how to increase their online presence through other forms of marketing.

Keyword & Competitor Research

Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.

Analytics Setup & Review

Google Analytic allows you to monitor your SEO progress, trends, and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytic to set and track goals, generate reports or just see where your customers are coming from.

Link Building Campaigns

Link building remains an important element in any SEO campaign because if high-value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.

Social Media Campaigns

A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.

Search Engine Ranking Reporting

If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings and tailor your SEO plan accordingly.

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