Top 8 Blunders for Mobile App Budgeting
We have been witnessing a continuous elevation in smartphone usage which in turn is shooting up the market for mobile app development.
Keeping in mind the quote, “If you are not using mobile as a marketing strategy to acquire customers, your competitors are using it and acquiring the customers for their business,” every business now-days opt for a mobile app to stay connected with their customers irrespective of their location and time.
As Max Levchin said, “Mobile is the perfect example of what is enabling economic growth in the technology sector,” due to few mistakes, they turn out to be a result of a disaster for your business.
While budgeting for your own business, the common blunders of mobile app budgeting observed are
- Confusing websites and mobile apps as a single entity while planning the budget
- Cross-Platform Development is completely avoided
- Backend Development and service integration are completely ignored
- App Marketing is ignored
- The budget for regular updates are not included
- All the attention is captured by UI
- Cross-Department Development cost is not accounted
- Solid Purpose for the app development is missing
1. Confusing websites and mobile apps as a single entity while planning the budget
This confusion will lead to the path of the catastrophe which will end up with incurring greater losses.
Mobile Apps comprises
- Third Party Services
- Back-end infrastructure
These components need to be integrated so that
1. The applications can work smoothly.
2. They are able to give a seamless performance.
3. Pay off the time and effort that was required to integrate these components.
These factors are much more complex and require a lot of effort and time as compared to desktop. Therefore the cost to develop a mobile app is directly proportional to the complexity, time and effort required for developing the app.
Some factors like
- High-quality user experience
- Focus on information
- Fast content delivery
Are basically few factors that highlight the difference between a desktop and mobile app.
The mobile app basically frames the communication between the application and services and network.
2. Cross-Platform Development is completely avoided
We are aware of the fact that mobile application development is not tied on a single functionality. The audience comprises from various developments and thus are looked after from such diverse platforms.
To cut the cost of development, some developers stick to a single platform development thus ignoring the importance of involving a cross-platform development.
The causes of such cost-cutting tactics
- Hampers the functionality of the application
- Limits the chances of gaining profits
3. Backend Development and service integration are completely ignored
Are you under the impression that mobile application is a standalone product and thus have only the user interface on their screens? If yes, then may the soul of your business through mobile app rest in peace! If no, then you have some ray of hope.
Any mobile application has the following parts
- The Content Management System (CMS)
- Backend Infrastructure
- Third Party Integration
Let us dive into the details of each
- The Content Management System(CMS)
- If you want to create a great mobile experience, you have to think mobile not WordPress
- CMS for mobile provides advantages like configurations, content, settings, menu details, images, etc
- Normally, if there are any changes at the API’s end, you had to republish the app. This is not the case with CMS
- Backend Infrastructure
For instance, think the process you follow while booking an appointment with a doctor in a multipurpose hospital. I have provided a flowchart of the process:
Log In–>Select Department–>Select the Date you want the appointment on–>List of Doctors available from the department on that day–>You select the doctor–> you book the appointment.
In this entire process, you might have observed that you need to communicate with the server many times.
Thus you can say that while authentication, booking an appointment, requesting for the status update you need to communicate with the server. Since these are core services, a mobile app is required for this purpose as they are business integrations.
The need for an application arises because the customers will never have to wait for answers thus increasing more customer engagement.
- Third-Party Integration
This option comes into picture when you have no plan to start from the scratch. Few examples are push notification, analytics, authorization, and authentication. For knowing more about it, you can contact any Custom App Builder. He/She will be able to guide you on this subject.
One of the biggest mistakes is to avoid the backend and infrastructure cost as they aren’t visible while planning a mobile app budget. If you consider only the front-end then you are missing out a large portion of your budgeting plan.
4. App Marketing is ignored
If you think that your work is done by preparing the budget for developing a mobile application for your business then you seriously need to work on your thought process.
Just answer a simple question. How will customers reach to you if they have no idea about your app?
Marketing enables a brand to get an identity of itself in the market and thus increase its brand value.
The main aim of developing an app is to grab customers attention towards your products and business. Thus in order to achieve this goal, your app needs to be marketed.
Unless people don’t know about the app and what kind of benefits they will get through this app, they won’t give space in their phones.
But this important aspect is often ignored while planning a budget for mobile app development thus costing you app failure.
5. The budget for regular updates are not included
How will you define the sustainability of your business app on mobile?
With the advent of mobile technology and continuous development in the field of science and technology, the demands of customers are boosting up.
Thus to maintain the satisfaction and expectation levels of the customers, you need to update your app.
Thus, to remain competitive and stay in the market, you need to adopt a continuous delivery approach and broader mobile vision.
The advantage of this is as follows
- Customer demands are met
- Monitors the app
- The performance of the mobile application for your business improves
- Your product is piloted
Therefore while planning the budget for the development of the mobile app, post updates and maintenance cost are need to be added to the budget.
6. All attention is captured by UI
If something catches your attention, you will forget about the flaws. This is common psychology.
There is no doubt that an eye-catching mobile UI is one of the important factors that can’t be avoided. At the same time, you just can’t handle an app which has poor functionalities even after having a beautiful UI.
Therefore, you need to plan the budget properly and give proper weightage to the backend infrastructure equally.
7. Cross-Department Development cost is not accounted
Since development is only one part of the picture, mobile app development requires an interrelatedness between the teams that are playing internally thus having an important role in the success of an application.
Your app is always from the consumer’s point of view. Therefore, a variety of business functions need to be involved in the app like engineering, marketing, and so on.
But these can be involved only when you have expertise in all the departments and thus can provide support and services equally to the consumers.
Changes in the app you to bring IT into the picture which results in proper functioning of the application.
Even if you have chosen an external mobile app development company, internal team members are always involved throughout the process.
For growth and Customer Acquisition, marketing and sales need room for your app. Thus this is done by involving your marketing team in the process.
Thus you can say that cross-development involvement helps to
8. Solid Performance for the App development is missing
What is the main purpose of your app? Why do you want to develop your app? These are a few questions that should always gyrate your mind when you develop your business app.
If you know the answer of these couple of questions, then your basic idea regarding your business is clear. This will in turn help you to involve features that are profitable for your business in the app surrounding the aim of your business.
Thus, this will aid in making a budgeting plan for your app. The two important factors user-friendliness and responsiveness should be the main focus with the identification of the target audience.
The need for planning a budget for your mobile app involves various reasons which lead to only one aim that is the success of your application in long run. Therefore, it is necessary to list the dos and don’ts while planning a budget for a mobile app.
I have given a few blunders that should be included as one of the top Mobile App Development services while planning a budget for your business application. If you have any other mistakes, do share with us.
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