Are you someone who is running an E-Commerce store on the WooCommerce platform for a long time? OR Are you someone who is looking forward to opening up an online storefront for your business? Then, you must be knowing all the issues related to the shopping cart.
One of the huge issues which are giving sleepless nights to online store owners in recent times is the Cart Abandonment Rate.
For those who don’t know, Shopping Cart Abandonment Rate is the ratio of abandoned shopping carts to the total number completed transactions.
Now, according to research carried out by Statista, the average online shopping cart abandonment worldwide during the first quarter of 2018 was around 75.6%, which is massive.!
From these statistics, you can tell that every 3 out of the four visitors are coming to your online storefront, but aren’t buying anything even after reaching the checkout page.
To solve this issue, you need to find the possible reason for this kind of scenario. Now, as per the survey conducted by the Baymard in 2017, following were the possible reasons for shipping cart abandonment.
So, as an owner of an online storefront, if you’re not giving importance to the Shipping Cart Abandonment, then you’re losing out on millions of dollars, without a pinch of doubt.
Taking his whole scenario into consideration, today we’re going to provide you with a list of 10 ways through which you will be able to recover abandonment cart sales for your WooCommerce store. So, let’s get the things underway.
Ways To Recover Abandonment Cart Sales
- Utilize Exit-Intent Popups
- Make Cart Visible & Noticeable
- Try To Avoid Hidden Cost Surprises
- Enable Guest Checkout Without Account Creation
- Make Checkout Process Faster
- Offer Multiple Payment Methods
- Use Urgency & Scarcity Tricks
- Use FOMO Tactic
- Make It Easier For Users To Ask Question
- Add Safety Seals
1. Utilize Exit-Intent Popups
If you’re someone who has been working in the WooCommerce Industry, then you must be knowing that many online store owners nowadays are using the exit-intent popups to recover abandonment cart sales.
For those who don’t know an exit intent popup is a technique used in E-Commerce websites where when the system sees a user cursor outside the upper page boundary, he/she will be shown a pop-up window reminding them about the discount on offer to keep them on that page.
However, if you’re already offering the discount on the cart, then a customer won’t fall into this type of trap.
Sometimes people start to doubt their purchasing decision at the last minute which results in cart abandonment, but in most cases, the shopper needs reassurance that they’re making the best purchasing decision. For that purpose, exit-intent popups can be a great option.
Now, to set up an exit-intent popup for your WooCommerce store, you can utilize any of the following WooCommerce plugins.
- Yeloni Free Exit Popup
- Exit-Intent Popups by OptiMonk
- WP Exit Page Redirect
- Exit Popup
In addition to all these plugins, you need to be aware of the Must Have Plugins For WooCommerce In WordPress to run your online store in a streamlined manner.
2. Make Cart Visible & Noticeable
Over the years, we have seen many customers who want to save the items for review as they’re moving from one place to other on your online storefront.
Now, as you all know that, the human attention span is very short and therefore, there is every chance that your customers may forget the items that they’ve already added to the shopping cart.
That’s where the role of visible shopping cart icon comes into the picture. Displaying a shopping cart icon in front of the users on every page they visit will remind them about the items that they’ve added to the shopping cart which will help you stop the cart abandonment.
There are many cases where shoppers genuinely like your products and have also decided to purchase it from your online store, but doesn’t do that due to the invisible shopping cart icon.
So, as an online store owner, give due importance to this aspect while setting an E-Commerce store.
Nike does this thing beautifully. As you can see in the above screenshot that, shopping cart button is easily findable as well as noticeable on every page which means the customers will get reminder of what they’ve added to the cart.
By doing this, Nike has been able to cut down the shopping cart abandonment rate.
3. Try To Avoid Hidden Cost Surprises
As we have seen earlier that, the biggest reason for the shopping cart abandonment was the shipping cost. Many customers over the years have complained that due the excessive shipping cost, they just abandoned the purchase.
To tackle this problem, you need to show the shipping right away instead of at the checkout time.
By doing this, you will prove your authenticity in front of your audience which will encourage them to shop from your store in spite of the high shipping cost.
Many E-Commerce stores tackle this thing beautifully by showing variable pricing as well as shipping cost as per the region, weight, etc. You can also set up the same thing for your WooCommerce store by using the Table Rate Shipping plugin.
In addition to all these, you can also build the shipping cost in your product price and then advertise for free shipping which can boost your conversion rate.
4. Enable Guest Checkout Without Account Creation
Many E-Commerce stores want users to create an account so that the checkout process can be fast the next time they purchase anything from the store.
However, most of the people don’t want to get into the process of filling the form for creating the account and therefore, they abandon the shopping cart when you ask them for account creation.
To overcome this issue, what you can do is enable the guest checkout feature in your WooCommerce store which will allow you to buy the products without signing up.
Now, to enable the guest checkout feature, navigate to WooCommerce > Settings > Accounts & Privacy as shown in the screenshot below.
Now, check the box near to ‘Allow customers to place orders without an account’ in the Guest checkout which will resolve your problem and also help you to recover the abandoned cart sales for the WooCommerce store.
5. Make Checkout Process Faster
The Checkout Process or The Checkout Page is where everything comes down to as far as the success, or the failure of any E-Commerce store is concerned.
The stores who have optimized their checkout process tends to cut down the shopping cart abandonment rate considerably.
According to a research carried out by StrangeLoop, a 1-second delay in the page loading time can lead to a 7% loss in conversion, 11% fewer page views & 16% decrease in customer satisfaction.
From the above statistic, it’s obvious that making the checkout page faster will help you immensely. To set up faster checkout for your WooCommerce, you can utilize the YITH WooCommerce One-Click Checkout plugin.
To know more about the implementation of this plugin, you should Hire WooCommerce Developer. He/She should be able to guide you on this subject.
6. Offer Multiple Payment Methods
According to the experts, Payment Methods are one of the prime reason for the Shopping Cart Abandonment.
Many E-Commerce giants will tell you to set up multiple Payment Methods for your WooCommerce store.
WooCommerce makes it easy for you to set up multiple Payment Methods like Credit Card, Debit Card, Netbanking, PayPal, Stripe, etc.
However, keep one thing in your mind that each of the payment gateways will have its fees. So, as a business owner, carefully analyze all the words and then, decide on which method to opt.
7. Use Urgency & Scarcity Tricks
Urgency, as well as scarcity tricks, were used in the previous years by the sellers to boost their revenue. Nowadays, we have seen many E-Commerce websites using this type of tactic by showing a limited number of stocks or limited time discount offers.
Amazon does this beautifully as you can see in the screenshot above. Here, they have listed that ‘Only 18 Left In The Stock’ for Redmi Note 6 Pro which clearly will force the shoppers to purchase it as soon as possible, as they feel that they wouldn’t get this mobile the next time.
So, as an owner of an online storefront, you should think about implementing this tactic on your WooCommerce store. If you do it correctly, then it will surely reap you the rewards.
8. Use FOMO Tactic
FOMO stands for Fear Of Missing Out. It is a psychological term which is used to describe the anxiety about missing out on something delicious.
As an owner of WooCommerce store, you should utilize this tactic to play with the human emotions and then, force them to buy your products which will lower down the shopping cart abandonment rate for your online storefront.
There are many ways by which you can implement a FOMO tactic. The fundamental goal of this tactic is to create a sense of urgency while giving shoppers the confidence that others are also making the same kind of purchase.
The above screenshot will help you to understand the FOMO tactic in a better way. Here, Gear Cop has written the post like ‘FREE SHIPPING FOR FIRST 100 BUYERS.!’ which creates a fear of losing a good product.
Due to this, many shoppers will immediately buy this item which helps you to lower down the abandonment rate.
9. Make It Easier For Users To Ask Question
One of the biggest reason behind the shopping cart abandonment rate in the last few years has been the lack of information on many E-Commerce websites.
Many times your customers may have a question regarding a specific product, and if they can’t find an answer related to that, then they will surely leave the site.
To solve this kind of issue, you should think about setting up an FAQ (Frequently Asked Questions) related to a particular product. For that purpose, you can utilize the Custom Product Tab plugin to add a separate tab with FAQs.
However, sometimes FAQs are not good enough to solve the customer’s query. For that purpose, you can set up a Live Chat feature in your WooCommerce store. To add this feature, you can utilize the LiveChat plugin. This way, you cut down the cart abandonment rate considerably.
10. Add Safety Seals
Most of the people are cautious while shopping online, especially when they’re buying from an online storefront for the very first time.
That’s where the customers look for trust signs to make sure that they’re buying the products from a legitimate brand & there won’t be leakage of their payment information.
For that purpose, the security badges can come handy. These are plain certificates that you can obtain from various internet security and trust agencies.
As shown in the screenshot, here the E-Commerce website has utilized the logo of Norton and McAfee for displaying security and Paypal for showing trust in the transactions.
Shopping Cart Abandonment Rate has been a real concern for the E-Commerce business owners in the last few years or so.
If you’re working in a WooCommerce Development Service, then you must be knowing that it has given them sleepless nights to online storefront owners in recent times, without a doubt.
Here, we have tried to provide you with a list of 10 innovative ways through which you can recover abandoned cart sales for your WooCommerce store.
Which techniques you’re utilizing to avoid Shopping Cart Abandonment for your store? Do let us know in our comment section. Thank You.!
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