Video marketing has been gaining ogles from past few years. We are witnessing an era where one spiffing video leads to colossal social acolytes.
Companies are adopting the strategy to gain the attention of customers and create a connection in order to keep them tied up with the content. They opt for a 30-60 seconds video to timbre the benefits of their products and services to the viewers or more specifically their target audience. This is all about App Promo Online Videos.
“Without promotion, something terrible happens:Nothing!”
— P.T. Barnum,
As per marketing statistics, 87% of online marketers use video content. Video drives 157% increase in driving organic traffic with longer engagements.
”Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text.”- Lisa Lubin.
Impact of using App Promo Online Videos
- Provides a good ROI
- Increases user understanding of the products and services
- Improves conversion rate on their websites
- Fewer support queries
- Increase in organic traffic
- Increase in sales
Following are the benefits of including app promo online videos in your marketing strategy
Let us explore them one by one
1. Ephemeral Description of your App
The main aim of any business is to make the target audience understand the purpose of their app. To achieve this goal, the best way is to opt for a promo video which tells all the details within a couple of minutes.
Potential users will definitely go for the video rather than scrolling a huge amount of text. Moreover, screenshots won’t be able to justify the way a video can. This will make the user have an experience in your app environment through the video.
Add a video on your app’s landing page.
As per statistics, there are 53% more chances to show up on page 1 of the SERP.
Are you a shopaholic? Do you like to set trends and spread your own fad with others? Then Shopdrobe is the right social-networking platform for you. It allows the user to try different styles with the support of their friends all around the globe.
A long text document on your app is easily avoidable but not a video.
2. Your App outweighs other Apps
Wearing a customer’s cap, if you had to choose the best suitable app for the make-up tutorial, how would you judge it? Out of the two apps, one app had a promo video and the other didn’t. What would be your preference? Yes.
The app with a promo video. The reason is, you got an opportunity to check the details of how the app is working and what kind of features is the app is providing. It’s just like ‘what you see you believe that.’ This actually provides an opportunity for your app to dazzle in the market.
As per statistics, the average CVR for websites using video is 4.8% compared to 2.9% of those who don’t use videos. An average user spends 88% more on a website with a video.
Since there are loads of statistics that show you how app promo video do wonders, it is expected that you would comprehend promo videos for your app.
This will help you fetch the light for your app which in turn increases the number of downloads.
Since users prefer videos more than text, it is necessary to have a promo video for your app.
3. An Extraordinary Medium for Engagement
From the above points, I hope you got an idea about the power of app promo video. Many blogs have been published with loads of statistics stating the importance of video marketing for your business.
Imagine, how your entire app details are brought under the roof of a single promo video longing for a couple of minutes in front of your eyes without any effort.
Videos grab the attention of their viewers quickly. Since your promo video describes all the features your app has, it creates excitement among the users.
Since anything visual is accepted, driving engagements are quite simple and influencing. Also, videos attract a user at least 2 or 3 times as many as monthly visitors.
For knowing more about it, you can hire Mobile App Builders. They will guide you on this subject.
It is an extraordinary platform for engaging users because videos are more deeply understood as compared to long texts.
4. Acts as a step-by-step guide to the user
If an app has a complex structure where the user can’t move ahead without proper guidance, then it’s mandatory to include a promo video in a way that your app can help the users. This finds it’s relevance with the gaming genre too. A short tutorial is desirable which will educate them regarding the app.
Add a short tutorial.
This educates your users and thus, in turn, increases the number of downloads through publicity.
If you provide knowledge to users then it is profitable for your business too.
The video includes a gaming app and how they have included a tutorial about the game.
5. Sharing Friendly
What are your preferences while sharing a video? Either they can be funny or motivational. Similarly, if you are able to explain your app in an eye-catching manner, no one can stop the sharing of your app on social platforms.
Potential users can easily make it if its a recommendation from other users that this is all about an app and its definitely going to be useful for them. Your video starts getting viral and thus results in reaching a wider audience.
Try to create a video in the following genres: Drama, funny/comic, Touching/emotional.
Increases the number of shares and thus results in a large number of audience.
Awe-inspiring videos do wonders in terms of sharing on various platforms.
For instance, the Babble App has used a clever way to promote their app in different situations. Check the video below:
6. Used in Various Social Platforms
“We are operating in a world where one good video can lead to a massive social following.”- Mike Henry
Since videos are encouraged by social media due to the comprehension of algorithms, the videos and their marketing in such platforms walk hand in hand.
It is a human tendency that we believe what we see and hear. Therefore promoting your app video to various platforms becomes one of the most consequential factors in your marketing strategy which will actually influence the user behaviour.
Your app promo online video has to be shared on social media.
This will help you to have a wide range of audience and thus with a possibility that they would download your app immediately if the video is stunning.
Social Media share is essential for the success rate of your app.
7. Contribution in Brand Success
Why your brand has a logo? Simple. So that you authenticate your product with your brand name. Whenever you create a promo video for your app, simply add your brand logo so that people remember your brand and the app your brand is promoting.
Add a logo with your brand name in the promo app.
With a high-quality app, the customers would come back to avail the services of your app.
If you want to read more about why logos are important for the success of your business, refer this blog http://fortune.com/2017/06/16/business-logos-evolution-importance/ where the author has mentioned all the necessary points to pin.
8. Improves Search Ranking
You made a wonderful app but no one knows about it. How will you make your app and business success? Your app needs recognition and this is possible when you will market your app properly. Your app needs to be discovered and known.
Right promotion strategies with SEO friendly strategies might do wonders. The case study was done by a blog in meatti states that within a month SEO helped boost app downloads by 1478% in less than a month.
The strategies that are helpful for SEO rankings are App name and keywords, store ratings to name few.
To read the blog in details click the following link
Add keywords to your title. Keep the brand name short and sweet so that you can use them in turn as relevant keywords.
Case Study 1
Travi Mobile App Promo Video: This travel app provides a platform to give you a look at the world from its eyes with a memorable and tailored travel experience.
A community-based platform comes into the scene in Travi where the travelers are connected with local hosts who have the same set of interests, same language and belong to the same age group as you.
The app promo is all about how Travi is providing a wonderful, personalized travel experience.
You can watch the video given below
Case Study 2
Azavista Mobile App Promo Video: An Event Management software, Azavista solves the time-hallowing vexation of corporate events and conference professionals. In a simple and affordable manner, the software enables the execution of events successfully.
The following are the features of the app- improves event experience, streamlines event planning, provides data-driven reporting. The mobile app promo video demonstrates how Azavista can help you grow, track and boost your event’s performance.
Video marketing has been gaining insights from a long time and has no intention to fall for more couple of years. Users are more interested to experience a visual treat in form of videos.
Long texts are the days that have gone and also decreases the engagement ratio. App promo videos not only guides the user about the app but also Mobile Application Development Company pitches about their products and services to people through a short video.
This enhances the decision making capability of the user and in turn, increases the chances of conversion rates. I have mentioned a few reasons above from the research I have done. If you have your set of opinion on app promo videos, kindly comment in the box below.
Disclaimer: We at eSparkBiz Technologies have created this blog with all the consideration and utmost care. We always strive for excellence in each of our blog posts and for that purpose, we ensure that all the information written in the blog is complete, correct, comprehensible, accurate and up-to-date. However, we can’t always guarantee that the information written in the blog correct, accurate or up-to-date. Therefore, we always advise our valuable readers not to take any kind of decisions based on the information as well as the views shared by our authors. The readers should always conduct an in-depth research before making the final decision. In addition to these, all the logos, 3rd part trademarks and screenshots of websites & mobile apps are the property of the individual owners. We’re not associated with any of them.
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