Mobile applications are for everything. In this digital era, you know pretty well that if you want to grow your business, your online presence is mandatory.
Without a website or an app, reaching out to targeted customers is pretty tricky. While you cannot spend a large amount of money on ground marketing such as holding newspaper advertisements, TV, or radio commercials.
The best way to penetrate this cut-throat market is through mobile applications and websites. By having a website or mobile app, not only you reach the targeted audience most affordable, but you can also witness high returns of every single penny you spent.
Mobile Application Versus Other Marketing Techniques
You must be wondering how much mobile application costs. Well, this makes an excellent question.
Before telling you about the average price on an app that an App Development Company charges, let us learn how many other advertisements would cost you.
A standard newspaper advertisement in the newspaper like Hindustan Times would cost you INR 4500 per square centimeter.
Isn’t that a costly affair?
Advertising on a billboard is even more expensive and would not be feasible at all for new startups. Most businesses are not interested in knowing the cost of an advertisement on TV.
All these methods of ads are for a short period and have minimal time to convince people. Instead, businesses can go for a mobile application and market it online.
This is a permanent solution to boost your service and products all across the world.
Cost Of Developing a Mobile Application
You will be surprised to know that it costs way less than traditional methods of advertisement.
Mobile apps have a minimum of 2 pages or screens, and this number goes all the way up to 25 depending upon the function the application has to accomplish.
A mobile app with 2 – 4 pages costs around $20,000. Such a request would have an intuitive user interface and some basic features.
Therefore, if a business wants to develop an e-commerce application like Amazon or Flipkart, they would have to pay around INR 60,000 for featuring approximately 50 products.
This price is inclusive of application development and deployment cost. All in all, that business will be able to use that application for the rest of its life span. It just has to maintain and update the app regularly.
However, in making an app, you may need a few API’s, and they are not all free. Whenever your application requires paid API’s, that money is extra.
So make it clear so that you don’t get confused. Once your app is live, it is not here just for a few minutes, hours, or weeks. It is on the cloud up there for years to come.
Does it make sense❓
Yes, it does.
So stop thinking and have your mobile app developed now. Businesses can accomplish their mission by creating a mobile application.
It acts as an extension of the business. Also, mobile apps can be quickly developed, and customers get a more natural way to look at the business’s offerings.
Benefits Of Mobile Applications
Smartphones and tablets have reached near ubiquity, and this is indeed the best time to create a mobile application for your business.
Mobile apps provide customers with a seamless experience while interacting with a company’s products or services.
Also, the speed across various functions is improved. UI designers, project managers, software engineers, and testers work collectively to develop a mobile application.
Before knowing the benefits of developing a mobile app, you need to have an idea of How To Make An App. It will give you a sureshot pathway for the future.
There are many benefits to developing a mobile app, but the key ones are:
- It acts as a tool for both customers and staff. Customers can see stuff like their pending orders, delivery status, etc. and the staff can use it to access customer data.
- Marketing the app will build brand awareness among the target audience.
- It adds additional revenue streams.
Aside from the benefits mentioned above, some other advantages of mobile applications include:
1. Visibility To Customers
An average individual uses their phone for approximately 3 hours a day. A vast majority of this period goes to only a handful of apps.
The mobile application is visible to the customers 24 x 7 and enables them to interact with the company’s products, services, and even staff at all times.
How cool would it be if your mobile application is the first thing customers open in the morning on their phones❗❓
Your company’s sales figures would rise tremendously.
2. Acts As a Marketing Channel
Apps are for everything; booking forms, general information, news feeds, prices, messaging, etc.
App can be a perfect channel for providing information about upcoming products, offers, deals, and discounts.
Push notification integration in application acts as a reminder whenever there is a deal or product that you have been eyeing for a long time.
3. Brand Recognition
A mobile application helps the company to foster a distinct identity from its competitors.
Consumers can save their product preferences on the app itself. An exciting way to improve recognition is by integrating mini-games within the app.
Quizzes and spin the wheel type of games to enter a lucky draw have become pretty popular to increase brand recognition.
Aside from this, the application must deliver a pleasant shopping experience so that existing customers recommend it to their friends and family.
A positive word of mouth from existing customers is indeed the best form of marketing for the app as well as for the brand.
4. Tool For The Sales Team
The sales team of a company has probably the most hardworking personnel. They perform field sales and meet a lot of clients and potential customers.
A mobile application for the sales team enables them to access customer records on the road.
They can note down details of every meeting and schedule follow-ups within the app. Also, a factory manager can monitor the status of the equipment remotely while off-site.
5. Optimized Business Processes
Applications can also be for employees of the company. Using it, team members and departments can communicate with each other.
Managing processes also become relatively easy when all files, data, and statistics, and everything else is accessible through the application.
6. Mobile Application Are Faster Than Websites
Many unique features within your app can be more engaging than web elements.
Creating an app now will help you connect with your mobile-centric customers. Mobile applications run approximately 1.5 times faster than the average computer website.
7. Online And Offline Access
Mobile applications are just a tap away. The application stores the data in a compressed manner which allows the user to use it even when they are not connected to the internet.
Games, retail, banking, and finance apps are capable of working in both online and offline modes. Since applications can be accessed offline, they provide a bit more convenience than traditional websites.
8. Using Device Features
Mobile applications can be designed to handle the native applications of the mobile phone like a camera, speaker, microphone, GPS, NFC, gyroscope, accelerometer, compass, and so on. For example, an app can be designed to use the native camera application to scan documents.
9. Cost Reduction
The mobile app simplifies the communication chain between vendors, customers, and employees.
Mobile applications give a productivity hike of about 30% while reducing marketing and advertisement overheads tremendously. Also, customers can lodge their grievances and feedbacks in the app itself.
10. Increased SEO Potential
The content on the website and the app can be optimized for search engines. Usage of the same keywords in both content pieces is likely to give your website a higher ranking in the search results.
Benefits Of Mobile Application For Small Businesses
Big businesses have sufficient funds to deploy a mobile application in conjunction with their website. Small businesses, on the other hand, that lack adequate funds must start preparing now to implement their enterprise app shortly.
Gone are the days when a website was sufficient to establish you as an authority in the industry. Customers have become mobile-centric, which requires small businesses to deploy their very own app.
To begin with, small businesses can start cutting marginally on mainstream marketing techniques like newspaper advertisements, TV, or radio commercials and put that money towards app development.
You will be surprised to know that approximately 90% of the world’s population has a mobile phone connected to the internet.
Media consumption on mobile has overtaken traditional forms such as television. According to a recent study, apps account for 90% of total usage on phones in a day.
This surge in the number of mobile apps indicates that no matter what the size of the business is, a mobile application is an essential tool of marketing.
Small companies require repeat sales and new customers to grow. Mobile application helps them to achieve this goal. Informing customers about offers, deals, and discounts via push notifications does a lot for small businesses to get their sales figures up.
The user interface of the application could be similar to other players, but the application icon makes a massive difference in the number of downloads. For making a world-class UI/UX, you should contact and Hire Mobile App Developer from a reputed firm.
An appealing icon design generates interest in customers and inspires confidence to try it. Small business owners are often intimidated by the costs associated with mobile application development.
They also have to decide the platforms on which their app will be available. Also, they don’t have resources to develop and deploy a mobile application on their own. Third-party app developers come pretty handily in such situations.
They can help small businesses create a basic mobile application, to begin with. As the business grows, the owner can add new features and functionalities in the app.
Before the final deployment, small businesses also need to make sure that the app is bug-free. Mobile application testing is essential to rule out any flaws in it and to deliver a smooth shopping experience to the customers.
When Do Businesses Need a Mobile Application?
- If your business is mainly dependent on repeat sales and maintaining close contact with the customers.
- If the customer base of your business comprises of young people, who spend more time on their phones than on TV, PCs, laptops, etc.
- All businesses that want to elevate the level of their operational efficiency must go for a mobile application.
- If your business is complex and requires a simpler version of the desktop website.
- If your customers want access to your services irrespective of time and location.
The hardware (mobile phones) is already laid out, and all businesses need to identify is that how they would utilize it for their benefit.
Something new is happening every day in the field of technology. Applications are not confined to mobile phones anymore. Wearable tech such as smartwatches, smart glasses, etc. have become hugely popular nowadays and rely solely on mobile applications to perform essential functions.
Controlling the AC temperature in the car, turning the car on or off, opening the trunk are some activities that are now being accomplished with the help of a mobile application.
All the activities mentioned above require special apps. These mobile apps take convenience to a whole new level. A carefully thought mobile app can open up small and big businesses to incredible opportunities.
Smartphones have become almost ubiquitous and now is indeed the correct time to realize the value of an enterprise application. Businesses can teach some amazing features within their app to make it more engaging than a traditional website.
As mobile phones are becoming the hardware of choice, deploying a mobile app will help businesses to transact with mobile-centric customers.
Disclaimer: We at eSparkBiz Technologies have created this blog with all the consideration and utmost care. We always strive for excellence in each of our blog posts and for that purpose, we ensure that all the information written in the blog is complete, correct, comprehensible, accurate and up-to-date. However, we can’t always guarantee that the information written in the blog correct, accurate or up-to-date. Therefore, we always advise our valuable readers not to take any kind of decisions based on the information as well as the views shared by our authors. The readers should always conduct an in-depth research before making the final decision. In addition to these, all the logos, 3rd part trademarks and screenshots of websites & mobile apps are the property of the individual owners. We’re not associated with any of them.
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