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Whether you are a part of a development team or managing a team of developers, choosing the right architecture for your projects is essential. The emergence of headless CMS has been known to all professionals involved in the industry for some time. The architecture is preferred by developers all around the world. It is widely adopted by developers, especially for more complicated and larger web development projects.
With the advancement of technology, the needs of the web development industry have transformed to a great extent. Flexibility is a key factor essential for most large-scale web development processes. According to Forrester’s 2015 Global Business Technographics Software Survey, over 70% of businesses in North America have or plan to have a content management system (CMS) as a part of their business operations.
Traditional CMS tools do not offer the desired flexibility for integrating new delivery formats for larger projects. This is when developers can make use of a headless CMS. Along with this, there are numerous reasons to use headless CMS for development projects. Let us now check out why to use headless CMS as the web architecture for your development projects.
How a Headless CMS Works
Before we go into why using headless CMS, it is important to know how it works. It will help us better understand why we use headless CMS.
As said by Marc Nimoy, a senior developer at Endertech, “A headless CMS completely separates the design of the site from the content of the site.” Unlike traditional CMSs, headless CMS’ do not have any presentation layer.
A headless content management system comes with an API and backend technology that can store and deliver content. The “headless approach” enables developers to offer content isolated as a service (CaaS).
With headless CMS, developers and the marketing team as well, can manage and write content and access it across all other applications with the help of an API. Let us now take a look at all the key reasons to use headless CMS and why it is preferred by developers all across the globe.
Key Reasons to Use Headless CMS in 2021
Omnichannel customer experiences will be in high demand all across the world in 2021. With evolving technologies, customer needs and expectations are constantly changing. Businesses need to cater to those needs through the implementation and adoption of the latest technologies.
Organizations need to support a variety of seamlessly connected touchpoints. The delivery of the right content at the right time is crucial to customer satisfaction.
According to research, business organizations’ most productive marketing teams are 34.4 times more inclined to create personalized omnichannel experiences for their customers.
This is one of the key answers to the question of:
“Why Use Headless CMS?”
Let us now look at the reasons to use headless CMS in a detailed manner and why this content management system is preferred over traditional CMSs.
As already discussed, modern customers have ever-transforming demands and expectations. Traditional CMSs were not built to cater to the modern needs and demands of customers in 2021.
Not just that, the field of content management has drastically evolved ever since the digital revolution set off in the 1990s.
While web pages were the only platform to display content on the Internet, in today’s time, content is available on numerous platforms.
Content management has also consequently diversified with channels like native phone apps, IoT device channels, etc. With a headless CMS, professionals in the field can work through an omnichannel approach.
A headless CMS enables you to offer a seamless experience to the users and manage your content for multiple channels. This is one of the key reasons to implement a headless CMS for your development project.
The success of a brand in today’s time is dependent on the quality of user experiences it offers. Quite naturally, brands strive to improve the standards, and customers’ expectations also rise with such improvements.
With the help of a headless CMS, brands can offer tailored and high-quality digital experiences across a range of platforms and devices. This also enhances customer loyalty towards a brand.
Among several reasons to use headless CMS, a less-discussed one is that headless CMSs can enable developers to offer better accessibility to users. A headless CMS can be used by developers concerned with web accessibility. With such a content management system, they can offer a uniform experience to all users.
Managing content through a variety of platforms and for the best omnichannel experiences is a win. But a major concern for larger organizations is having the content scattered on different platforms. This concern is also addressed and resolved with the help of a headless CMS.
If you ask “why use headless CMS,” having a centralized platform and a single point within the organization for content management is a key answer to the question.
With a headless CMS, you do not need to worry about various solutions to publish the content. Instead, you can manage it all from a single, centralized point.
Headless CMSs make the content available in a universal format. This leads to the centralization of content management. This helps in complete content management within an organization from a single and neutral place.
Traditional CMSs generally organize the content in opinionated web frameworks. While this was effective even a few years ago, it is disadvantageous for businesses with various devices and touchpoints. Headless CMS does not limit developers to complex CMS frameworks.
With headless CMS, the front-end of the app or website is decoupled from the content layer. This enables developers to work more flexibly on the front end development.
Traditional CMS platforms limit front-end capabilities due to their rigid structures or templates, leading to an unoptimized experience on some channels. This can be completely avoided with the help of a headless CMS.
It is one of the key reasons to use headless CMS and why it is preferred by developers creating high-value products that function on multiple channels.
Developers also have the liberty to use a variety of front-end frameworks and the preferred tools to offer the desired digital experiences for various channels.
A headless CMS enables seamless work for developers for websites, mobile apps, digital signs, and more. A headless CMS, or in other words, a content management system that is flexible and API-driven, allows developers to switch technologies and create future-proof digital products.
In today’s time, content is being created and published at a high rate and in a wider variety of channels and platforms. According to research by the Content Marketing Institute, 50% of respondents in 2018 said that they had increased the creation of audio-visual, digital text, and image-based content.
A headless CMS allows you to seamlessly update content only once and publish it everywhere. This reduces the need to do repetitive tasks or duplicate work to get through multiple touchpoints. This reduces brand inconsistencies across channels and effectively reduces the time to market.
Marketing teams have more options to engage with customers with the help of headless CMS. Such a platform allows the marketers to directly handle the content on a particular channel without interfering with the development process.
It can also help them create real demand for the market through regular and timely updates and more flexibility and accessibility of the entire content management system.
In the digital age, a monolithic website cannot offer the desired modern digital experience for customers. Most traditional CMSs are now considered to be outdated in this regard. Content presentation is not just about a static web page standing in 2021, and the flexibility of front-end frameworks is the key.
A headless CMS does not limit developers to a set of specific frameworks and tools, which enables them to improvise to improve customers’ experience. Justin Emond, the CEO, and co-founder of Third & Grove says, “to future-proof decisions, many organizations simply want to bet on bleeding-edge tech and are willing to invest to enjoy longer-term efficiencies. If this is a priority for your organization, then go headless. You will be skating to where the puck will be.”
That sums up the answers to the question of “why use headless CMS.” We have discussed the key reasons to use headless CMS, and we hope the above discussion makes it amply clear as to why it is the modern and future-proof architecture that will reign the web development industry.
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