Empowering Customer Engagement and Efficiency: A Comprehensive Mobile and Marketing Solution

Inefficient management of email campaigns

The lack of a centralized platform led to the manual creation and management of email campaigns, which was time-consuming, duplicated efforts, and presented inconsistent brand messaging. Inability to tailor content for different customer segments resulted in a lower impact of campaigns due to lack of automation.

Lack of integrated social media management

There was no centralized tool, and the management of all accounts on Facebook, Instagram, and Twitter was unorganized and inconsistent. There was no way to monitor customer sentiment in real time, no way to respond immediately, and no analytics tool for optimizing

Social media strategies

Broken event management: The event planning and delivery were performed separately through tools that had no ability to integrate with the other tools. The confusion, delay, and inefficiency in tracking the events over venues, schedules, and budgets resulted from it. The collaboration was even worse because of the lack of real-time updates that would be used to impact the quality and success of the events.

Lack of segmentation of customers

Customer data was separated throughout the business, thus making it nearly impossible to create targeted campaigns or to deliver personalized marketing messages. Such generic campaigns failed to resonate within specific customer groups and resulted in wasted marketing resources and decreased engagement.

Limited Campaign Analytics

Without real-time analytics tools, the client was unable to measure marketing campaign effectiveness or social media interactions. All metrics for open rates, click-through rates, and customer engagement were dispersed across different platforms, so it was difficult to analyze performance and make the right decisions.

Email Campaign Management

With Microsoft Dynamics 365 for Marketing, we would be able to have a client design and execute email campaigns across different businesses. Such a solution would enable easy creation of email templates, segmented customers, and automated customer journeys that lead to targeted communications with relevance for each of the customer segments.

Social Media Management

Integrating Microsoft Social Engagement solved the problem for a client that was experiencing mixed social media engagement. It brought together multiple profiles from social media into one platform and allowed it to listen to customer conversations in order to set the right alerts, like hearing critical complaints.

Event Management

The Microsoft Dynamics 365 for Marketing solution had comprehensive event management capabilities, where the client could manage and update event details in real time. It allowed different teams working within the client's business to collaborate effectively, streamline event execution, and ensure consistency across multiple locations.

Now customers were finally able to be segmented, both on behavior, preferences and engagement history, through use of an integrated CRM marketing solution. This led to a highly targeted marketing campaign in connection with the right people while marketing became more effective.

Campaign and social media analytics

The client could track all key performance metrics for any email campaign, as well as social media engagements, thus knowing what works, doesn't work, and how to fine-tune future efforts. Real-time analytics into customer behavior enable proactive changes to campaigns and outreach strategies.