Project Overview

Imitating the physical store experiences along with enrichment in web customer engagement is made possible with a virtual showroom-based solution.

What We Did

Built a 360° virtual showroom using Pannellum to bring the in-store experience online.
Added real-time live chat so customers can talk to sales staff while browsing.
Custom Adobe Commerce theme with Arabic-first UI to match local brand expectations and mobile habits.
Improved login and shipping by replacing email login with mobile login and region-based delivery options.
Upgraded to Adobe Commerce 2.4 for performance, security, and scalability during peak traffic.
Optimized checkout flow and reduced abandonment by merging immersive shopping with a seamless checkout.

With the advent of the eCommerce solution, the retail engagement enriches and becomes more interactive.

About the Client
The client is quite famous as a retail brand in Saudi Arabia. It has 10+ physical showrooms along with a large user base in the market. It is with the client’s widened user base that they targeted to upgrade their prevailing online shopping experience.

Challenges in Operations
The online store of the client lacked the hands-on experience and interactivity of their in-store showrooms. A lot of customers, chiefly belonging to areas that lack store access, were unable to fully connect online with the services or products provided by the brand.

The Urge for Transformation
The client expected to have a more intuitive platform since digital shopping is now becoming standard. Their goal was to revamp the physical store engagement online in order to remain competitive and engage more effectively with cutting-edge, mobile-first shoppers.

Planned Digital Objectives
The project’s primary objective was to connect physical and online shopping. The client aimed to let users leverage the virtual showroom experience, explore products, and also connect with sales consultants, all remotely.

The Visual layout showcases a regionally optimized, Firebase-powered virtual showroom with real-time chat, analytics, and delivery orchestration:

Implementation Plan
By utilizing cutting-edge tools and leveraging the talent of the dedicated development team, the solution featured 360° showroom views, a mobile-friendly design, and live chat. The corresponding experience was customized to align with consumer habits and regional preferences.

Outcomes
With the deployment of the new platform, the result showed a 30% rise in conversions and a 40% growth in customer engagement as well. The platform assisted the client expand its user base and enriched the digital shopping experience across multiple digital channels.

🧠 Ever heard this?

Shopify states that products equipped with AR or 3D based content attained a 94% upliftment in conversion rates.

The Problem

The client envisioned tackling the key gaps in digital engagement to let the online experience align with that of their on-site showrooms.

Limited Physical Store Access

There were a lot of customers residing in areas that lacked a showroom nearby. Consequently, it increased the complexity of exploring products physically. Hence, the brand reach is limited and this also leads to uncaptured sales across major markets.

Lacked Intuitive Digital Shopping Experience

The online store of the client was operable but with limited functionalities. It lacked the capability to provide live chat or 360° product exposure. As a result, it is challenging to exactly resemble the interactive and tailored feel of the walk-in retail spaces.

Inconsistent Brand Interaction

The physical and online shopping experience didn’t match. Customers anticipated the same service and visuals online; however, they felt disappointed. This affected brand recognition and trust among customers.

Poor Checkout Conversions

The checkout process felt uninteresting to many users since it lacked real-time support or interactive visuals. Due to the absence of tailored support and product reassurance, customers frequently abandoned their purchases before completing checkout.

Slow Load Times on Low-End Devices

Users with low bandwidth or older devices were experiencing slow load times and broken 360° views which was reducing engagement and making the showroom inaccessible to a wider regional audience.

Low Engagement with Virtual Hotspots

Analytics showed users weren’t interacting with showroom hotspots or exploring full product journeys which meant there was no guided experience and reducing upselling and cross selling opportunities.

Lack of Multilingual Support

The platform didn’t have multilingual support which was limiting the usability for non-Arabic speaking users like tourists, expats and international customers looking for Saudi based products.

The Solution

As a part of the solution to the above challenges, the team devised a coherent digital solution to mimic the physical store experience online. The same is made possible by leveraging interactive tools, live chat, and cultural adaptation to strengthen engagement with customers and drive sales.

More Interactive Digital Interactions

The inclusion of live chat support allows customers to engage with sales consultants in real-time. With this software integration, the hands-on customer assistance is replicated. This allowed users to ask queries and get tailored product suggestions while exploring products virtually.

Reach Broadening with Online Showroom

By using a 360° panorama viewer, i.e. Pannellum, the team created a virtual store. With this store, the customers benefit from superior-quality panoramic images. Such images let customers experience products as if they were actually existing in a brick-and-mortar showroom, streamlining the gap for remote users.

This visual below illustrates how immersive UI, real-time support, and mobile-first access transformed engagement, conversions, and regional relevance:

Cohesive, Immersive Experience

The Adobe Commerce and the virtual showroom were strongly connected. The tight integration was achieved with a tailored theme to exactly match the cultural preferences. So, the integration ensures a cohesive brand experience across physical stores and online shopping too.

Improvement in Checkout and Delivery Tasks

The proposed approach is envisioned to cut down drop-offs and therefore the virtual showroom is made functional to link to the checkout without any hurdles. Smartphone-driven login took the place of email access. The replacement takes into account the regional preferences. Order fulfillment based on region is accomplished with the help of a shipping extension embedded in the platform.

Dynamic Language Switching

The team added multilingual support with dynamic language switching and RTL/LTR support. This opened up the platform to a wider audience, improved user inclusivity and positioned the brand for regional and global online expansion.

The Robust AWS ecosystem enables multilingual live chat, scalable EC2 handling, and secure data via CloudFront-S3 architecture:

Adaptive Loading for All Devices

Our experts implemented adaptive image loading, lazy loading, and CDN distribution to optimize 360° performance on low speed networks and entry level devices so the virtual showroom is accessible to all user conditions.

Guided Navigation & Pop-Ups

We added guided navigation cues, product info pop-ups and hotspot animations to encourage exploration. These visual enhancements increased product interaction depth and engagement in underperforming showroom areas.

The Result

With our proposed initiative, the client’s digital store turned effectively into an engagement-driven virtual showroom. The offline store experience is strongly resembled. The same facilitated users to check products online as per their needs and resulted in a 40% upliftment in engagement.

Our service is made more tailored to users as we incorporated a facility of live chat, enabling users to clear their confusion instantly. With this functionality, the users stayed more satisfied and the conversion rates uplifted by 30% as observed within the initial three months.

The visual comparison below highlights improved engagement, faster mobile access, and 30% conversion growth via immersive retail showroom experience:

By bringing together checkout procedures and Adobe Commerce, there is a remarkable decline in the drop-offs. Upgrading to the 2.4 version led to faster platform speed, higher scalability, and reinforced security. Therefore, the platform can embrace growth and traffic surges without hassles.

Regional-based functionalities like smartphone access and Arabic-driven user interface made the platform more credible and accessible for all users. Such upgrades let the brand’s reach uplift by 35%.

Interactive Showroom Technology Revolutionizes Online Retail Experience by Driving 40% More Engagement and Dropping Cart Abandonment by 25%.

Retailers Uplift Customer Engagement by 40% Through Virtual Showroom

About The Project