Project Overview

Tackling Legacy System ChallengesA major global semiconductor manufacturer was grappling with inefficiencies caused by outdated legacy systems. The decade-old tools made routine updates to 500,000 SKUs and 200 content-heavy web pages labor-intensive and reliant on developers. This dependence on technical teams hindered operations, reduced productivity across distributed global teams, and limited the company’s flexibility in the competitive semiconductor market. Recognizing these challenges, the company sought a radical transformation to empower non-technical teams and streamline workflows.

Partnering with eSparkBiz for Modern SolutionsTo address these issues, the company partnered with eSparkBiz for a comprehensive analysis of its systems and workflows. eSparkBiz guided the organization in transitioning from its aging platform to cutting-edge Product Information Management (PIM) and Content Management Systems (CMS). The PIM system centralized product information, enabling faster updates with higher efficiency. At the same time, the CMS empowered marketing teams to manage web content independently, removing bottlenecks caused by reliance on developers. These solutions aligned with the company’s business goals and budgetary needs.

Transforming Operations with Modern TechnologyThe adoption of modern PIM and CMS platforms significantly enhanced operational efficiency. Teams could now handle product and content updates faster, enabling seamless collaboration across global offices without depending on developers. The new systems ensured accurate and consistent data, which not only streamlined operations but also elevated the end-user experience by delivering more reliable information across touchpoints.

Achieving Cost Savings and Industry LeadershipBy modernizing its workflows, the company achieved substantial cost savings and reclaimed its position as an industry leader. The new systems drastically reduced inefficiencies and positioned the company as a benchmark for innovation and operational excellence in the semiconductor sector. The enhanced capabilities ensured the business could stay competitive in a fast-paced market while delivering better outcomes for its customers.

A Path to Sustainable GrowthThrough its collaboration with eSparkBiz, the semiconductor manufacturer successfully replaced its legacy systems with modern, integrated solutions. The implementation of advanced PIM and CMS platforms not only addressed the immediate challenges but also laid the foundation for sustainable growth. This transformation demonstrates the critical role of leveraging modern technology to maintain leadership in a rapidly evolving and competitive industry.

The Problem

The client faced several challenges due to an outdated legacy system. Product and content management processes were inefficient, requiring manual intervention and developer support, leading to delays and high operational costs. Distributed teams struggled with coordination bottlenecks, and the rigid system lacked scalability, hindering the company’s ability to adapt to growth and changing market demands.

Cumbersome Product Management

Managing product information was a significant challenge due to reliance on static PDF files. Each update required extensive developer involvement to extract and upload data, making the process both time-consuming and expensive. This inefficiency was magnified by the sheer volume of over 500,000 SKUs distributed across 200 templates. The outdated system lacked automation, leading to delays and increased operational costs.

Inefficient Content Management

Non-catalog content updates were equally challenging, as marketing teams were entirely dependent on external editors and developers to upload or modify content. This dependency led to delays in updating over 200 web pages, affecting the company’s agility in responding to market demands. The inability of non-technical teams to independently manage content hindered the organization’s overall efficiency.

Global Coordination Bottlenecks

Distributed teams across multiple locations faced significant bottlenecks due to outdated workflows and a lack of unified tools. Communication and collaboration were inefficient, slowing down the coordination required for product and content updates. This disjointed approach resulted in delays, inconsistencies, and frustration among global teams, hampering productivity and operational effectiveness.

Scalability and Adaptability Issues

The legacy system was rigid and unable to scale with the evolving needs of the business. It lacked flexibility to adapt to changes in technology or business environments, making it difficult to introduce new features or expand operations. This lack of scalability restricted the company’s ability to grow and compete in an increasingly dynamic market.

High Operational Costs and Outdated Workflows

The reliance on developers for support, combined with outdated workflows, led to elevated operational costs. Each manual intervention in product or content management drained resources and slowed down processes. This inefficiency directly impacted the company’s bottom line, making it difficult to maintain a competitive edge while managing high overheads.

The Solution

eSparkBiz implemented Akeneo and Pimcore to streamline product and content management, enhancing accuracy, efficiency, and scalability. These solutions enabled independent updates, reduced dependency on developers, and optimized workflows, ultimately providing cost-effective and future-ready systems. The integration of cloud-based technologies ensured the company could adapt to future growth and remain competitive.

Centralized Product Data Management

eSparkBiz recommended Akeneo, a robust Product Information Management (PIM) system, to aggregate all product data into a single platform. This approach ensured accuracy and consistency across 500,000 SKUs, enabling seamless data handling. By eliminating the need for developer involvement, the solution empowered marketing teams to independently update product information, significantly reducing time and cost. The cloud-ready solution also provided scalability and flexibility to support the company’s growth.

Simplified and Independent Content Management

To address content management challenges, Pimcore was introduced as a user-friendly Content Management System (CMS). Its intuitive interface allowed non-technical users to create, edit, and update content effortlessly. The addition of scheduled publishing enabled marketers to plan and automate content releases, saving time and improving efficiency. Tools for developing visually appealing web pages further ensured professional-quality designs without requiring technical expertise.

Cost-Effective and Scalable Solutions

A detailed cost-benefit analysis was conducted to ensure the proposed solutions aligned with the client’s budget. Both the PIM and CMS platforms were chosen for their ability to deliver exceptional value at a reasonable cost. Designed as future-friendly systems, these solutions guaranteed scalability, making them adaptable to technological advancements and evolving business needs.

Streamlined Business Workflows

The integration of PIM and CMS platforms modernized the company’s workflows, minimizing reliance on manual processes and developer intervention. This optimized approach improved coordination across global teams, eliminated bottlenecks, and significantly accelerated product and content updates. The result was a highly efficient system capable of supporting the company’s operational demands.

Future-Ready Technology Implementation

The selected PIM and CMS platforms were built with scalability and technological progression in mind. These solutions ensured the business remained agile and adaptable to future changes. By implementing cloud-based, modern technologies, the company positioned itself to leverage new opportunities and maintain its competitive edge in the rapidly evolving semiconductor industry.

The Result

The implementation of modern PIM and CMS platforms significantly enhanced productivity by streamlining product and content management workflows. Operational bottlenecks were minimized, allowing teams to collaborate efficiently. Marketing teams were empowered to update product information and web content independently, eliminating delays caused by reliance on developers. This shift not only improved turnaround times but also enabled faster responses to market demands.

Cost reduction was another major outcome of the modernization effort. By reducing developer dependency for regular updates, the client saved significantly on operational expenses. Automation minimized error rates and the need for rework, further optimizing costs. The faster update process ensured the company could promptly adapt to market requirements, maintaining a competitive edge in a dynamic industry.

The adoption of cloud-based, scalable solutions provided a future-ready infrastructure that accommodated the client’s growth and evolving business needs. These platforms were compatible with emerging technologies, ensuring seamless integration and adaptability. Additionally, the new systems enhanced the company’s marketability by improving its online visibility and user experience. This not only attracted more clients but also strengthened the brand’s reputation, positioning the client as a leader in the semiconductor industry.

Enhancing Efficiency with Cutting-Edge PIM and CMS Solutions

Revolutionising Product and Content Management for a Global Semiconductor Leader

About The Project