Project Overview

Mobile App Revamp The client is a leading provider of online payment services to more than 18 million e-wallet users. Mobile payment technology evolution and increasing demands from users resulted in making the client feel that their current iOS application was at par with meeting the market demands. The earlier version of the mobile payment app was already old, as some critical features were missing, which ultimately made it noncompetitive to its users in such a highly competitive BFSI industry.

Mobile Payment Solution The client approached eSparkBiz to design and develop an entirely new mobile payment solution for this problem. A new iOS mobile app should be developed with both security and usability for supporting many e-wallet transactions on bill payments, mobile top-ups, money transfers, and every kind of daily financial activity. That means the application was supposed to allow maximum convenience for the user and have an in-app map for finding nearby locations for topping up.

iOS App Development eSparkBiz collaborated with the client to identify their business requirements, expectations of the user, and security requirements. With a careful analysis of the deficiencies of the current application, the eSparkBiz team has developed a powerful iOS application that eliminates all of the above issues and, further enriches the whole mobile payment experience for users. The app is able to handle various payment functionalities securely and smoothly to cater to the changing needs of the client as well as the end-users.

Successful App Launch It received a very positive response in terms of launch and made the client shift a number of its customers from online services to mobile platforms. Hence, it was a big milestone in the client’s journey towards offering a much more efficient and user-friendly mobile payment solution.

The Problem

The client’s previous iOS mobile application was outdated and failed to meet market expectations. It lacked advanced features such as real-time balance updates, payment notifications, and an intuitive interface, making navigation cumbersome for users. Additionally, the app supported limited payment options, lacked location-based services, and raised security concerns, hindering overall user experience and retention.

Obsolete Mobile Application Experience

The client's previous iOS application was far from being aligned with the prevailing market trends and had not been optimized for smartphones that come with modern configurations. This was lacking in more advanced features such as a real-time update of balances, sending payment notifications, and an interactive interface that made users cumbersome when trying to navigate their e-wallets.

Less Payment Features

The previous version of the application could not handle a high number of transactions. Only features such as checking balance and simple transfer were accessible to the users. With the increased demand for the multifunctional e-wallet services, the client requested a solution that would handle a wide variety of payment options, which included bills payment, mobile top-ups, and peer-to-peer transfers.

Horrible user experience

Most of them couldn't navigate through previous versions of the app mainly because they were not technology savvy. The design as well as the layout could not be intuitive enough as this resulted in low usage retention levels. There was still no feature to locate nearest top-up points or vendors that offer top-ups.

Lack of Location-Based Services

The absence of location-based features was a major limitation. Users could not easily find top-up points or other service providers when they needed them, and therefore, the app was less convenient than its competitors who were offering similar services but with more advanced location-based features.

Security Concerns

Since mobile payment apps contained personal and financial information, safety was an issue. Security features had to be given priority so that the app would protect the person's information from breaches and fraudulent activities.

The Solution

eSparkBiz has redeveloped the client's mobile payment application with a clean and user-friendly interface for better navigation for the user with a technical background and an inexperienced user. Now the app supports a wide range of payment features, such as bill payments, fund transfers, and mobile top-ups. Its enhancements include location-based services along with map integration, security, including 2FA and biometric login, and payment gateway integration to deliver seamless experience.

Redesigned User Interface and Experience

eSparkBiz designed a completely new UI/UX that was clean, simple, and user-friendly. The app's navigation was optimized so that users could quickly access their e-wallet, make payments, and view their transaction history without confusion. Intuitive design featured larger buttons, clear icons, and streamlined processes to ensure that both tech-savvy and novice users had a smoother experience.

Better Payment Features

This application has more payment features than the previous one. For instance, users can now pay for utilities such as internet and rent, top up their mobile phones, transfer funds to other e-wallets or bank accounts, and much more. Linked banking cards transactions are also supported so that users will have more options for payments available at their fingertips.

Location-Based Services with Map Integration

Among the many features that the new application is offering, an inbuilt map facility can be said to be the most outstanding. This feature gives users the location of the nearest top-up points and the service providers within their locale. It further increases overall app usage through the significant convenience provided for users not familiar with their nearby options for payments or top-up locations.

Added Enhanced Security Features

It has full security protocols, where personal and financial data collected from the user is fully safe. The app came with 2FA encryption during the transfer of data. It further enabled biometric login by use of the fingerprint or Face ID directly to the authorized user, therefore ensuring that there was a certain level of trust and safety about the use.

Seamless integration with payment gateways

The application would be integrated with several payment gateways so that transactions are smooth and secure. eSparkBiz also has a strong backend that allows real-time processing of transactions and status updates that will ensure no delay in payments or transfers and make the user experience reliable.

The Result

eSparkBiz delivered the final product that is not only high-functioning and secure but also user-friendly to the best of the client’s requirements. The redeveloped iOS app hits the roof in the App Store due to its simplicity and richness in features which users appreciate. This has resulted in a significant increase in user engagement and satisfaction levels, thus increasing the number of mobile-based transactions.

As indicated earlier, the customer’s pattern also witnessed a shift as their nature of customer bases gradually started transforming. Users now more than ever started going more often on the switch from e-payment services desktop-based to those that came on mobile phones improving mobile-first strategy further. Having offered all integral types of service to their potential clients by this application they helped them in being regarded as one of the financial services companies at mobile in that context.

Seamless Mobile Payment Solution for Over 18 Million Users in the BFSI Sector

Secure and Intuitive Mobile Payment App for 18M E-Wallet Users

About The Project