Engagement · full-stack product launch

Industry
Research & surveys
Solution
Data analytics & insights
Engagement model
Dedicated product team
Engagement length
24+ months
Market stage
Live & scaling
Team
4+ team members
Scope
Full-stack product launch
Platform
iOS · Android · Web
100%
Real-time data synchronization across platforms

Responses, participant records and integrated enterprise data stay consistent everywhere instead of being reconciled by hand.

Reported post-launch, platform-wide

98%
HIPAA & GDPR compliance coverage

Encryption in transit and at rest, role-based access and continuous monitoring built into the architecture from day one.

Reported post-launch, across the platform

95%
Participant engagement accuracy via EMA & ESM

Surveys triggered in the moment rather than recalled later, so responses reflect what participants were actually doing.

Measured across EMA and ESM study responses

Context

The situation before the platform

Why a research technology provider needed one ecosystem instead of a survey tool, a spreadsheet and a manual rewards process.

The business

A technology provider serving organizations, researchers and healthcare professionals who collect real-time data from participants, using research methodologies such as Ecological Momentary Assessment and Experience Sampling Method.

The starting point

Research workflows were complex and fragmented. Survey creation, participant tracking, scheduling, incentive distribution and compliance evidence sat in separate systems, so teams spent effort on administration rather than insight.

The trigger

Connecting several external enterprise platforms while keeping data consistent and performance smooth, and doing it under HIPAA and GDPR obligations for sensitive healthcare and behavioural data.

What they wanted

Not another survey tool, but a scalable ecosystem covering participant engagement, secure data collection, compliance management, integrations and automated incentive distribution in one place.

Constraints

The interface had to stay simple for users of any age or technical background while supporting complex survey workflows · compliance had to run in the background without making the product feel heavy · the backend had to hold up with thousands of participants responding in real time and multiple integrations running at once.

System

What it runs at today

The platform as delivered, live across web and mobile.

Accessibility compliance
98%
Coverage against WCAG 2.1 AA guidelines across the participant and administrator interfaces
Core capabilities
5
Live survey and data collection, auto incentives, enterprise integrations, secure compliance and research management
Engagement length
24+
Months, with a dedicated product team through launch and scaling
Team size
4+
Design, mobile, backend and QA across a full-stack product launch
The engineering problem

Four gaps that shaped the build from day one

Not vague pain points — the specific tensions in running compliant, real-time research at scale, each paired with what we did about it.

0 1
Several external platforms behaving as one system

Bringing multiple external platforms together was not just a technical task — it required coordination so everything worked as one unified system. Data had to stay consistent across enterprise tools, analytics platforms and cloud services without delays or mismatches, while the experience for participants and administrators stayed smooth and uninterrupted.

What we did

A flexible, scalable integration framework in the backend, so the platform connects to third-party tools and keeps performance steady even as survey operations grow more complex.

0 2
Rewarding participants without administrative overhead

Keeping participants engaged is often the hardest part of running surveys. The platform needed to reward users for timely participation without adding complexity for administrators, with an incentive model that stayed motivating, cost-effective and scalable as participant numbers grew.

What we did

A built-in system that automatically rewards participants for completing surveys on time, removing manual tracking and distribution, lifting response rates and reducing drop-offs and bias in the data.

0 3
Sensitive healthcare and behavioural data, held to global standards

The platform handles sensitive healthcare and behavioural data, so security and compliance were non-negotiable. Meeting HIPAA and GDPR while maintaining user trust meant strong encryption in transit and at rest, secure handling of participant records, and continuous monitoring for potential risks.

What we did

Compliance-driven architecture: strong authentication, encrypted data storage, role-based access control and real-time compliance checks that keep data handling aligned with regulatory requirements.

0 4
Complex survey workflows that never feel complex

The platform was designed for users from tech-savvy individuals to those with minimal digital experience. It had to feel simple and intuitive regardless of age or background, supporting complex survey workflows through a clean, responsive interface without overwhelming anyone.

What we did

A distraction-free interface aligned with WCAG 2.1 AA guidelines, responsive across devices, so participants focus on completing surveys rather than learning the product.

Architecture

How it fits together

Simplified — the shape rather than every service.

0 1 Clients
Swift · iOS · Kotlin · Android · React.js · Next.js · jQuery

Native mobile apps for iOS and Android alongside a React and Next.js web experience, so a participant can answer a prompt on a phone while a researcher runs the study from a desktop.

0 2 Gateway
Nest.js · API layer · Authentication · Role-based access control

A Nest.js API surface handles authentication and role-based access, so researchers, administrators and participants each reach only the data their role permits.

0 3 Services
Survey & scheduling · Participant management · Incentive automation · Compliance monitoring · Admin dashboard & analytics

Each function is its own concern, so scheduling, participant workflows, incentives, compliance checks and analytics can be tuned or extended without destabilising the others.

0 4 Data & infra
MongoDB · PostgreSQL · Node.js · AWS · AWS EC2

MongoDB and PostgreSQL hold survey, response and participant data, with Node.js services on AWS EC2 giving the platform headroom as response volumes and integrations grow.

Scalability was treated as an architectural requirement rather than a later optimisation: the backend was planned to absorb thousands of participants responding in real time and multiple integrations running simultaneously without slowing the experience.
Solutions

Six systems doing the actual work

Not a features list — the specific things we built behind every number above.

Smart real-time survey collection

Dynamic surveys powered by EMA and ESM methodologies capture responses as they happen, with automated scheduling, multiple question formats and live participant tracking.

Automated incentive management

Participants are rewarded automatically for completing surveys on time, removing manual tracking and distribution and cutting administrative workload.

Enterprise system integrations

Connections to Microsoft 365, Google Workspace, Bloomberg, Salesforce and ServiceNow keep data flowing without switching systems or moving files by hand.

Compliance & security infrastructure

HIPAA and GDPR standards backed by strong encryption, continuous monitoring, a secure cloud setup and real-time compliance validation through Vanta.

Participant management system

A centralized system for tracking activity, communication and responses, so researchers coordinate a study without juggling several tools.

Admin dashboard & analytics

Administrators and researchers manage surveys, track participants, control scheduling and analyse results from one dashboard, making decisions faster and more data-driven.

Key features

What the platform does day to day

Five capabilities, each closing one of the gaps identified above.

Capability Runs Refresh What it does
Live survey & data Scheduled & triggered Real time Captures participant insights through dynamic surveys, scheduling and EMA/ESM methods
Auto incentives Automated On completion Rewards participants automatically to improve engagement and response rates while reducing manual effort
Enterprise integrations Connected systems Synchronized Connects Microsoft 365, Google Workspace, Salesforce, Bloomberg and ServiceNow for joined-up workflows
Secure compliance Always on Continuous Supports HIPAA and GDPR with encrypted storage, role-based access and continuous monitoring
Research management Admin Continuous Centralizes surveys, participants, scheduling, analytics and study operations in one dashboard
Integrations

How the moving parts plug in

Enterprise tools, compliance validation and cloud services reach the platform through one API layer rather than sitting beside it as separate tools.

Connected systems

Microsoft 365 & Google Workspace
Productivity and identity tooling
Salesforce & ServiceNow
Enterprise records and operations
Bloomberg
External data feeds
Vanta
Real-time compliance validation
↓ through one scalable integration framework ↓

Platform integration layer

Node.js & Nest.js API layer
One contract for every client
Auth & role-based access
Researchers, admins, participants
Encryption & monitoring
Data in transit and at rest
↓ into the core services ↓

Core services

Surveys
Scheduling
Participants
Incentives
Analytics & admin

Because scheduling, participant records, incentives and compliance evidence resolve against the same services, launching a study, rewarding responses and showing regulators how data was handled are steps in one workspace rather than three separate systems.

Security

What protects participant data

The platform handles sensitive healthcare and behavioural data — so protection was designed in from day one, not bolted on.

Encryption in transit and at rest

Strong encryption covers participant records and survey responses wherever they sit, with secure storage underpinning the whole data path.

Role-based access control

Strong authentication and role-based controls mean only authorized users reach specific data sets, across researchers, administrators and participants.

HIPAA & GDPR alignment

Real-time compliance checks keep data handling aligned with regulatory requirements, with validation through Vanta adding a further layer of assurance.

Secure, scalable cloud infrastructure

A secure AWS setup with continuous monitoring supports growing data volumes and complex operations while keeping performance and protection consistent.

Process

How we got there

Five stages, starting with how researchers and participants actually behave rather than a feature list.

0 1
Research-driven product development

Before writing code, the team studied how researchers work, how participants respond and where existing tools fall short, shaping a platform that stays practical rather than complex

0 2
User-first experience design

A clean, distraction-free interface so participants focus only on completing surveys, with every step from answering questions to receiving incentives designed to reduce friction.

0 3
Agile development & continuous iteration

Built step by step with regular feature testing, feedback and refinement, catching technical issues early and improving usability and integrations release by release.

0 4
Compliance-driven architecture

Strong authentication, encrypted storage, role-based access and real-time compliance monitoring implemented from day one rather than added at the end.

0 5
Scalable integration framework

A flexible backend designed for multiple integrations and rising data volumes, so scaling up did not cost speed, reliability or user experience.

Business impact

What changed for the business

Beyond the headline numbers, three things researchers and participants noticed first.

One research ecosystem

Fragmented research workflows became a single streamlined, secure and scalable digital experience covering surveys, participants, incentives, compliance and analytics.

One workspace, whole study
Better data, not just more of it

Focusing on participant needs lifted engagement levels and produced more accurate real-time data, which is what turned survey volume into meaningful, actionable insight.

95% engagement accuracy
Less administration, more insight

Automated incentive distribution and centralized management cut manual effort, while built-in compliance support simplified adherence to strict regulations.

Admin time back to research
Commercial outcome

What the engineering choices are worth in operating terms

Every headline number traces back to a specific decision, not a vague platform effect.

Engineering decision Operating outcome Measured effect
Scalable integration framework across enterprise tools Enterprise data stays consistent without manual transfers between systems 100% real-time synchronization
Compliance-driven architecture with continuous monitoring Regulatory obligations handled in the background rather than at audit time 98% HIPAA & GDPR coverage
Accessibility-optimized, distraction-free interface Participants of any age or technical background complete surveys unaided 98% WCAG 2.1 AA coverage
EMA/ESM survey engine with automated incentives Responses captured in the moment, with fewer drop-offs and less bias 95% engagement accuracy
Stack

What it's built on

The actual technologies, not feature names with icons attached.

Frontend

  • React.js
  • Next.js
  • jQuery

Mobile

  • Swift
  • Kotlin

Backend & data

  • Node.js
  • Nest.js
  • MongoDB
  • PostgreSQL

Cloud & integrations

  • AWS
  • AWS EC2
  • Microsoft 365 · Google Workspace
  • Salesforce · ServiceNow · Bloomberg
  • Vanta
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